A Deep Dive into the Marketing CRM & Client Relations Assistant Role

The Walt Disney Company France, a leader in family entertainment and media, is offering an internship within its Marketing department, specifically the Digital Marketing – CRM team. The selected candidate will work under the guidance of the Digital Marketing & CRM manager, contributing to key initiatives that drive customer engagement and brand loyalty.

The Walt Disney Company France operates across three primary sectors: Studios (film distribution and marketing), media (youth and family linear channels, and the Disney+/Star streaming platform), and Consumer Products. these activities are supported by essential functions including Dialog, Press Relations, Finance, Legal, HR, and content Localization, ensuring a extensive and cohesive approach to entertainment delivery.

This internship focuses on two core areas: CRM for The Walt Disney Company France’s database and CRM for the rapidly expanding Disney+ database. This dual focus provides a comprehensive understanding of CRM strategies across different platforms.

CRM – The Walt Disney Company france database

The intern will be actively involved in several critical tasks related to the main Disney database, gaining hands-on experience in campaign management and performance analysis:

• Developing a quarterly planning schedule for email campaigns, aligning marketing efforts with key seasonal events and franchise releases.
• Managing email campaigns,coordinating with relevant stakeholders on targeting briefs,creative briefs,and integration briefs. These campaigns will cover various franchises such as Disney princesses, Disney Baby, Cars, as well as cinema releases and seasonal events, ensuring a diverse and engaging content calendar.
• Monitoring and analyzing campaign performance, providing reports to product managers, and creating comprehensive quarterly reports. This involves tracking key metrics, identifying trends, and making data-driven recommendations for future campaigns.

CRM – Disney+ Database

The intern will also support Disney+’s CRM efforts, contributing to the growth and engagement of the streaming platform’s subscriber base:

• Collaborating with regional teams in London to develop quarterly email and push notification campaign plans, ensuring alignment with global marketing strategies and local market nuances.
• Managing email and push campaigns, creating targeting briefs, creative briefs, and integration briefs in both English and French for Disney+ releases. This requires strong dialogue skills and attention to detail to ensure consistent messaging across languages.
• Tracking and analyzing campaign performance, preparing quarterly reports, and analyzing the impact of different campaigns. This includes assessing subscriber acquisition, retention, and engagement metrics to optimize future marketing efforts.

Ideal Candidate Profile

The Walt Disney Company France seeks a candidate currently pursuing studies in digital or marketing. Key attributes include versatility, proactivity, rigor, and creativity, reflecting the dynamic and fast-paced nature of the entertainment industry.

Additional desired qualifications:

• Dynamic and keen with excellent writing and interpersonal skills, essential for effective communication and collaboration within a team habitat.
• A good level of English proficiency, necesary for collaborating with international teams and managing campaigns in multiple languages.
• Proficiency in Microsoft Office, especially Excel, crucial for data analysis, reporting, and campaign performance tracking.
• Excellent French spelling and grammar, ensuring accurate and professional communication with local audiences.
• Ideally, prior experience in the audiovisual sector and/or project management/digital, demonstrating a foundational understanding of the industry and relevant skills.
• A strong interest in Cinema/Entertainment, reflecting a genuine passion for the Disney brand and its content.

Additional Information

The internship is scheduled to begin on May 14 and will last for six months. The location is at 25 Avenue Kleber, Paris 16e, France, placing the intern in the heart of the city.

The Walt Disney Company France emphasizes valuing every background, personality, and diversity. The company prioritizes candidates based on their skills and personal qualities, fostering an inclusive and equitable work environment.

The Walt Disney Company France has been ranked first by ChooseMyCompany in a satisfaction survey of interns and apprentices, highlighting its commitment to providing a positive and enriching learning experience.

Did you know that securing an internship at a global entertainment giant like Disney can catapult your career trajectory? It’s not just about the logo; it’s about the unparalleled access to industry expertise and the network you build.

We spoke with Dr. Anya Petrova, a leading expert in digital marketing and CRM strategies, to gain insights into this exciting opportunity at Disney France.

WTN: Dr. petrova,Disney’s France branch is offering a Marketing CRM internship in Paris,focusing on email campaigns,database management,and performance analysis for both Disney and Disney+. What makes this particular internship so valuable for aspiring marketing professionals?

Dr. Petrova: This Disney internship in Paris represents a fantastic opportunity for several key reasons. First,
it provides hands-on experience with a world-renowned brand. Students will gain practical skills in email marketing campaign management, a skillset highly sought after in today’s digital landscape.The internship is not simply about sending emails; it involves developing comprehensive quarterly email planning schedules, targeted email campaigns, coordinating with multiple stakeholders, and executing these plans while analysing results. This hands-on experience within the globally recognized Disney brand is invaluable!

WTN: The internship description highlights experience with both Disney’s main database and the Disney+ platform. How significant is this dual application, and what valuable skills would interns gain from this exposure?

Dr. Petrova:
This dual focus—managing CRM for both the primary Disney brand and the Disney+ streaming service—is exceptionally valuable.it exposes interns to the nuances of CRM marketing across different platforms and audiences. They will learn to adapt strategies and tactics to reach varying customer segments. furthermore,
working with Disney+ specifically introduces them to the rapidly growing world of streaming-based marketing and its unique challenges and opportunities, including push notification campaigns alongside email marketing strategies. This is an vital skill for future careers in digital marketing.

WTN: The ideal candidate is described as having excellent writing and interpersonal skills, proficiency in Microsoft Office (Excel is specifically mentioned), and a good level of English proficiency. How crucial are these skills for success in this role, and why dose disney emphasize them so much?

Dr. Petrova:
These skills are absolutely essential. Effective communication (both written and verbal) is paramount in any marketing role, especially one involving campaign progress and stakeholder cooperation. Excel proficiency is critical for data analysis,reporting,and tracking campaign performance. And a command of English is critical given the international scope of Disney and the necessary collaboration with their London-based teams. Disney’s emphasis on these skills reflects the company’s commitment to attracting highly competent individuals who can seamlessly contribute to their complex marketing strategies and collaborate effectively across international teams.

WTN: The internship includes tasks like developing quarterly plans,managing campaigns,monitoring performance,and creating reports. What real-world skills are being developed here beyond theoretical knowledge?

Dr. Petrova:
This internship provides incredibly practical,applicable skills. Developing quarterly plans necessitates strategic planning and project management capabilities. Managing campaigns hones crucial organizational abilities and teaches effective communication and stakeholder management. Monitoring performance and creating reports fosters analytical skills – the ability to interpret data, understand campaign effectiveness, and articulate those findings to key decision-makers. These are in-demand skills in the digital marketing industry. this combination of strategic planning, execution, and analysis is the backbone of triumphant marketing careers.

WTN: What advice would you give to students applying for this type of internship? What should they highlight on their applications and during the interview process?

Dr. Petrova:
Applicants should showcase their proficiency in the skills already mentioned: strong writing and communication skills, experience with Microsoft Office, and potentially any prior project management or digital marketing experience they have, showing a strategic understanding of analytical frameworks. Furthermore, demonstrating a genuine passion for the Disney brand and the entertainment industry is crucial. During the interview, they should highlight their ability to work independently and proactively, as well as their teamwork skills—demonstrating the potential to thrive in a collaborative environment. They should quantify their achievements whenever possible,focusing on demonstrable impact in their previous work,whether academic projects or extracurricular assignments.

WTN: In closing, what lasting impact could this internship have on a student’s career trajectory?

Dr. Petrova:
This internship offers more than just a line on a resume. It’s a springboard to success. It provides relevant experience, builds a valuable professional network, and shows future recruiters dedication to digital marketing, data-driven decision-making, and collaboration within a leading global brand. the skills learned, along with the Disney name, will be considerable assets in a competitive job market and can significantly influence long-term career success in marketing, CRM, and other related fields.

WTN: Dr. petrova, thank you for sharing your insights with us.This has been incredibly valuable for our readers. We encourage everyone to share your thoughts and experiences in the comments section below!

Landing Your Dream Marketing Internship: A Deep Dive into Disney’s Paris Chance

Did you know that securing an internship at a global entertainment giant like Disney can significantly boost your career trajectory? It’s about more than just the name; it’s about gaining invaluable experience and building a powerful professional network.

World-Today-News (WTN): Dr. Anya Petrova, a leading expert in digital marketing and CRM strategies, let’s discuss Disney France’s Marketing CRM internship in Paris.This program focuses on email campaigns, database management, and performance analysis for both Disney and Disney+. Why is this internship so valuable for aspiring marketing professionals?

Dr. Petrova: This Disney internship is exceptionally valuable for several reasons. First, it offers hands-on experience with a world-renowned brand. Students gain practical skills in email marketing campaign management—a highly sought-after skill in today’s digital landscape.This isn’t just about sending emails; it’s about developing comprehensive quarterly email marketing plans, targeting specific audiences, coordinating with diverse stakeholders, and analyzing results to optimize future campaigns.That experience within the globally recognized Disney brand is invaluable for building a strong resume. This internship specifically involves both direct experience within Disney and experience with the Disney+ streaming service.

WTN: The internship description emphasizes experience with both Disney’s core database and the Disney+ platform. How critical is this dual application, and what skills do interns gain from this exposure?

Dr. Petrova: this dual focus—managing CRM for both the primary Disney brand and the Disney+ streaming service—is exceptionally valuable. It exposes interns to the nuances of CRM marketing strategies across different platforms and audiences. They’ll learn to adapt strategies and tactics to effectively reach varying customer segments. Working with Disney+ specifically introduces them to the rapidly evolving world of streaming-based marketing. This includes mastering push notification campaigns alongside email marketing strategies, a critical skill for thriving in the modern digital marketing industry. The ability to develop strategies that cover multiple platforms, such as email and push notifications within the context of various content and media types, is a critical skill for any aspiring marketer today.

WTN: The ideal candidate possesses excellent writing and interpersonal skills, proficiency in Microsoft Office (especially Excel), and strong English proficiency. How critical are these skills for success in this role, and why does Disney emphasize them?

Dr. Petrova: These skills are absolutely essential. effective interaction (written and verbal) is paramount in any marketing role, particularly one involving campaign progress and stakeholder cooperation. Excel proficiency is vital for data analysis, reporting, and tracking campaign performance. Strong English language skills are crucial due to Disney’s international scope and the need for collaboration with their London-based teams. Disney’s emphasis highlights the company’s focus on attracting highly competent candidates who can seamlessly contribute to their refined marketing strategies and efficiently collaborate across international teams.The ability to work cross-culturally and proficiently in multiple languages is a notable plus for someone entering the global marketing field.

WTN: the internship involves developing quarterly plans, managing campaigns, monitoring performance, and creating reports. What real-world skills are honed beyond theoretical knowledge?

Dr. Petrova: This internship provides incredibly practical, applicable skills. Developing quarterly plans necessitates strategic planning and project management capabilities. Managing campaigns hones crucial organizational abilities and teaches effective communication and stakeholder management. Monitoring performance and creating reports fosters essential analytical skills—the ability to interpret data, understand campaign effectiveness, and present findings to key decision-makers. These are continuously in-demand skills in the competitive digital marketing industry. This blend of strategic planning, execution, and data analysis forms the backbone of successful marketing careers.

WTN: What advice would you give students applying for this type of internship? What should they highlight in their applications and interviews?

dr. Petrova: Applicants should showcase proficiency in the skills already mentioned: strong writing and communication skills,expertise with Microsoft Office tools,and any prior project management or digital marketing experience. Demonstrate a strategic understanding of analytical frameworks. Highlight a genuine enthusiasm for the Disney brand and the entertainment industry. During interviews, emphasize the ability to work independently and proactively, as well as teamwork skills, showcasing potential to thrive in a collaborative surroundings. Quantify achievements whenever possible, focusing on demonstrable impact from previous experiences, academic or extracurricular.

WTN: What lasting impact could this internship have on a student’s career trajectory?

dr. Petrova: This internship offers more than just a line on a resume; it’s a career springboard. It creates opportunities to showcase skills and build professional network within a leading global brand—a significant asset in the competitive job market. The experience directly and indirectly influences long-term career success,opening doors to opportunities within marketing,CRM,and related fields.

WTN: Thank you, Dr. Petrova, for your invaluable insights. We encourage our readers to share their thoughts and experiences in the comments section!