Son Heung-min of the Korean national soccer team. /News 1
Mr. Han, a man in his 30s living in Yeongdeungpo-gu, Seoul, took annual leave from work to watch the Korean national soccer team’s Asian Cup round of 16 match at 1 a.m. on the 31st. I even booked a live broadcast ticket to enjoy the game on a large screen at a theater near my house. Mr. Han said, “After the match against Malaysia, I thought it was fortunate that we advanced to the round of 16, so I made a reservation for a live broadcast at the theater, but the more I thought about it, the more I thought the performance was not at a level that warranted paying money to go to the theater to watch in the early morning on a weekday, so I ended up canceling the reservation.” .
The Korean soccer team, which formed the ‘golden generation’ led by Son Heung-min, Lee Kang-in, and Kim Min-jae, is performing below expectations at the Asian Cup, leaving theaters and the restaurant world in tears. This is because interest in the Asian Cup is fading due to poor performance, and the benefits are not being achieved as much as expected.
The reservation rate for the Qatar Asian Cup round of 16 live broadcast event between Korea and Saudi Arabia, which will be held at 1 a.m. on the 31st, was low at 0.2% as of noon on the 30th. /CGV homepage capture
According to related industries on the 30th, the reservation rate for the Asian Cup round of 16 live theater event held by CGV was very low at 0.2% as of noon that day. Initially, CGV planned to hold a live broadcast event at 35 theaters nationwide, but five theaters, including Sinchon Artreon, Vacation, and Picnic, canceled the live screening as no tickets were sold by this morning.
Compared to the live broadcast event held two years ago ahead of the Qatar World Cup round of 16 match, the atmosphere is completely opposite. At the time, the round of 16 match against Brazil was played at 4 a.m. on a weekday, but most of the seats in the 73 theaters where it was broadcast live were sold out. The chances of advancing to the quarterfinals were slim because they were facing Brazil, the ‘perennial World Cup favorite’, but thanks to the team’s performance in the group stage, many people came out to cheer in the early morning.
There are voices in the restaurant industry that are also disappointed. If Korea had won its final group match against Malaysia on the 25th, it would have advanced to the round of 16 as first place in the group and was scheduled to face Japan. The game schedule was also scheduled for 8:30 PM on the 31st, which was a time when the restaurant industry could greatly enjoy the Asian Cup special event.
However, the ‘Korea-Japan match in prime time’ was canceled as Korea drew 3-3 with Malaysia. Mr. Kim, a man in his 50s who runs an izakaya in Songpa-gu, said, “The self-employed people around me say half-jokingly and half-seriously that Director Klinsmann has taken away sales.”
Merchants are packaging chicken at a store on Suwon Fried Chicken Street, Paldal-gu, Suwon-si, Gyeonggi-do on the afternoon of November 28, 2022, ahead of the second match between Korea and Ghana in Group H of the last Qatar World Cup group stage. /News 1
There is a lot of disappointment, especially among chicken restaurant owners. According to statistics from the Korea Agro-Fisheries and Food Trade Corporation (aT), sales at chicken specialty stores increased by 6.3% in November 2022, when the Qatar World Cup was held, compared to October of that year. This was the highest growth rate among the entire restaurant industry.
Mr. Lee, a man in his 60s who has run a chicken restaurant in Gangnam-gu for over 10 years, said, “The national soccer team tournament cup competition was like a ‘sales guarantee check’ from the chicken restaurant’s perspective.” He added, “We made a lot of sales during the last Qatar World Cup, so we are excited about this Asian Cup.” “I had high expectations, but I’m disappointed that the atmosphere wasn’t as great as I expected,” he said.
Meanwhile, the Korean national soccer team will challenge to win the Qatar Asian Cup with coach Jurgen Klinsmann, a German soccer legend. Previous top players in offense and defense, including Son Heung-min, Hwang Hee-chan, Lee Kang-in, Lee Jae-seong, and Kim Min-jae, are participating in the competition, and it is said that the ‘best time to win’ has arrived after 64 years.
2024-01-30 06:26:00
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