Social media isn’t limited to just FB and Instagram, but not many people use LinkedIn to interact with netizens, and even if the audience is an insider, you need to post industry-related information.
TVB and LinkedIn both have accounts and have published a post previously, with the high ratings of Taiwanese drama “The Dirty Cars” as an introduction, Zhong said “The average ratings of the live broadcasts of the first episode 𝟮𝟮.𝟱 point, the second the episode will increase up to 𝟮𝟯.𝟮 point. And another TV station’s ratings in the same time period are 𝟯 points, and it’s 𝗖𝗣𝗥𝗣 (edit: the cost of observation points) is 𝗧𝗩𝗕 𝟵𝟵𝟰% more expensive ” . “Another TV station” obviously speaks of ViuTV.
This post uses a question tone and asks the marketer (marketer) in an insider’s tone: “Dianjie𝗖𝗣𝗥𝗣 Is it too expensive to buy? Dianjie𝗥𝗮𝘁𝗶𝗻𝗴𝘀 (evaluation) Gaodu can’t get enough? 𝗥𝗢𝗜 (return on investment)? If you were a marketer? , would you choose? I don’t know if you really need to explain it to the boss? “.
The FB page “Mad Men”, specializing in advertising marketing, answered TVB’s questions point by point. For example, in terms of the cost of observation points, ViuTV is really expensive, but TVB’s main audience is not what customers want. The ratings of “The Dirty People on the Car” are high, but customers are not watching the ad and not just the ratings. Zhong Yao sees the number of reports and the heat of online discussions and TVB has no advantage in this considering. As for “Is it really necessary to explain this to the boss?”, “Mad Men” said: “He’s going to explain it to old and young, come first and don’t you dare fall on TVB. When it comes to the end, no matter how high the ratings are, business comes first Important: the marketer is not stupid, the ads on ViuTV with low ratings are back to the number and the advertising costs of ViuTV Absolute are even lower than TVB, and the ads on the first are really worth more! “.
There aren’t many marketers and netizens interested in this TVB post and left messages to discuss it.
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