In the heart of Manhattan, Dior offers a magical and grandiose spectacle for Christmas by taking over the facade and windows of the Saks Fifth Avenue department store.
Suddenly, the flow of cars and pedestrians stops. 5th Avenue freezes. New York holds its breath. The police sirens are silent. Improbable moments of grace in the middle of Manhattan. The tarmac becomes a stage. The facade of Saks Fifth Avenue becomes a backdrop. With light steps, the dancers of Martha Graham’s troupe, dressed by Maria Grazia Chiuri, invade the space.
By installing its “Carousel of Dreams” at Saks Fifth Avenue, Dior is deploying all its magic in the heart of New York for the holidays. Luis Guillén
With Delphine Arnault, President and CEO of Christian Dior Couture, and Marc Metrick, CEO of Saks, the actress Jennifer Lawrence inaugurates the Christmas system imagined by Dior. Like the city, it plays on contrasts. Under the immense central carousel measuring 35 meters in diameter, passers-by can only feel tiny, as they usually do at the foot of the Chrysler Building. You have to take a step back in the Rockefeller Center to enjoy the perfectly adjusted light effects on this “Dior’s Carousel of Dreams” depicting stars, clovers, butterflies, zodiac and other floral motifs…
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2023-12-15 06:00:12
#Dior #weightlessness #York
