Dior transforms a facade into a “magic” carousel in New York

For the end-of-year celebrations, the House of Dior is thinking big with “The Carousel of Dreams” ! An ambitious installation and ” Magic “ which was born in the heart of New York, on the facade of Saks. This carousel was inaugurated this Tuesday and will be visible until January 5, 2024. We’ll tell you more!

The Carousel of Dreams

For the 2023 holiday season, Dior transformed the 10-story facade of the legendary Saks Fifth Avenue store into a dazzling « Carousel of Dreams » XXL. With this magnificent 35-meter installation and its colors that make the heart of Manhattan vibrate, Dior has created one of the most ambitious installations in history on the facade of the emblematic New York department store.

By day, the Saks storefront is a true work of art representing a “astrological clock” combining zodiac signs, stars and flowers. At night, it transforms into a mesmerizing light show, with nearly 300,000 LED lights and a playlist that echoes the organic beauty of this sumptuous installation.

The magic continues inside the Saks store!

Complementing the sublime outdoor installation, the Saks windows tell the story of the dream trip of Monsieur Christian Dior himself, from Paris to New York. There are emblematic places such as the Eiffel Tower and the Statue of Liberty.

Once inside the legendary Fifth Avenue store, we find a sumptuous carousel presenting exclusive haute couture dresses from Christian Dior and a Dior Parfums pop-up on the beauty products floor, offering unique special offers for the holidays, available only in this store.

Festive lights.
From November 20th to January 5th, witness the magic as @Saks is transformed into Dior’s Carousel of Dreams, where the facade, inspired by Christian Dior’s admiration for the USA, gleams with the House’s iconic codes. #SaksxDior
© Gourau Phong

— Dior (@Dior) November 20, 2023

A unique alliance between Saks and Dior for over 70 years

“For decades, we have presented our Christmas window displays and light show as our gift to New York City, and this year we are honored to do so in partnership with Dior to further elevate the unique and inspiring experience that we offer our customers”, said Marc Metrick, CEO of Saks.

Delphine Arnault, CEO of Christian Dior Couture, adds: « I am particularly proud that Dior, our “kingdom of dreams”, the incarnation of excellence and elegance, can participate this year in this magnificent event by enhancing it thanks to its exceptional know-how and the virtuoso inventiveness of our teams. The unique alliance between Saks and Dior, initiated more than 70 years ago by Monsieur Dior himself, has a highly symbolic value for our House, combining the unwavering history that we share with the United States and our perpetually re-invent. An ode to the magic of creation in all its forms.”

Note that Dior is not his first attempt! Last year, the French label had already made an impression by appearing on the facade of the Harrod’s department store in London for Christmas.