The concept already exists in Carrefour stores in France and, according to the store chain, is really catching on. “I think it will work here too. You are inundated with all kinds of advertisements in the supermarket and you have to make a lot of choices. If you also have to do it during the evening, you run in a very busy environment, it’s not so pleasant,” says Liselot Hudders, professor in communication sciences at Ghent University, specializing in marketing.
