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Digital sneakers and burger. A new business was born on the network

According to Strategy Analytics, transactions in this field will reach $ 6.1 billion worldwide (CZK 135 billion) this year, and in five years it should be seven times as much, ie $ 42 billion.

“We are following the NFT trend, we see in it an interesting technology that will grow. Nevertheless, this area is still very freely regulated, which is why, in addition to a number of interesting things, a number of frauds are also arising, “Pavel Peterka, Roklen’s chief economist, told Práva.

The NFT from the English Non-fungible token or unmistakable token is a simply digitized collector’s item with a unique code on blockchain technology, on which, for example, cryptocurrencies work.

In a digital wallet on a mobile phone or computer, the owner has confirmation that he is the sole owner of the item.

This can be compared to owning an original image signed by the author. It is no longer just a fad, the NFT sees an opportunity not only from creators from classic producers to game producers, celebrities and artists, but also from investors.

For example, the fashion company Nike has announced that it will sell virtual sneakers that you can put on your character in a game on a computer or mobile phone. Competitive Adidas already has experience with NFT.

She earned $ 22 million (CZK 488 million) for a collection of 30,000 “pictures” of sweatshirts or hats. McDonald’s again auctioned an NFT burger in the Czech Republic in the summer for about 250,000 crowns, which it then donated to charity.

The Porsche carmaker auctioned off a sketch by chief designer Peter Varga as the NFT for almost two million crowns.

What was missing in Pulp Fiction

Well-known artists such as rapper Snoop Dogg with his digital 3D portraits or director Quentin Tarantino, who is about to auction seven scenes that did not fit into his legendary film Pulp Fiction, are also joining.

However, Tarantino encounters resistance from the film studio, which is threatening to sue.

The Czech artist Michal Trpák digitized and moved his sculpture Sleeping Pet, and he also auctioned it as an NFT. The auctioneer will get it with a material model, a fifteen-kilo bronze statue.

According to Peterka of Roklen, the NFT’s roots lie in popular video games, where they are used to create a unique ownership of elements in the game world in the form of weapons, heroes or special editions of athletes.

Some tokens can then be obtained by completing challenging tasks in the game, and sometimes they can be exchanged or sold.

“Another way to ride the wave of revenue in the area of ​​NFT tokens is to invest in companies that plan to work with this technology in the future. If they succeed, then their value can be expected to grow, “added the economist.

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