Over two years, the month of October 2023 is the one where the digital value of the Cameroonian athlete took on an incredible scale with a peak in the fourth week of the month, the week of the fight with Tyson Fury where interactions in social media reached 4,694,199 and 4,514,128 likes.
The media success of the Fury Ngannou duel is not without consequences on the reputation of the protagonists. According to the analysis carried out by the Media Intelligence firm, the fight between Tyson Fury and Francis Ngannou caused an exponential rise in the digital value of the Cameroonian athlete on an international scale. Observation of Francis Ngannou’s accounts on social networks during the month of October 2023 indicates that the event dramatically increased the number of his subscribers on 03 networks. We note a growth of 14.12% on FACEBOOK compared to 0.9% in the third week, 12.45% on TWITTER where the figure was 0.34 the previous week and 13.54% on INSTAGRAM. “ On the 03 networks the sum of reactions has increased but we notice an even more significant growth on the Instagram network, i.e. an increase in reactions of 87.94% from week 3 to week 4 », comments Media Intelligence.
Overall, over two years, the month of October 2023 is the one where Ngannou’s digital value grew to an incredible extent with a peak in the last week of the month, a few days before the fight. During these days, the topic reach in social media is rated around 44,244,229 and 103,689,057 for non-social. Social media interactions reached 4,694,199 and 4,514,128 likes only during these 7 days. Which is equivalent to a monetary value of the shares in the media of the subject Francis Ngannou of the order of 10,790,000 dollars. Or 6,587,295,000 FCFA only for the fourth week of October 2023.
