In times of economic crisis, companies have to find ways to survive and move forward. The crisis caused by the pandemic is not being an exception, and digital marketing agencies in Madrid What GraciAds Marketing They are playing a key role in the growth of many companies.
Companies have had to quickly readjust to be able to sell their products and / or services even with total closures of their businesses. Crises are moments of change and transformation And, during this crisis, the biggest change has undoubtedly been the firm commitment of many SMEs to digital marketing.
Many companies are now interested in creating an online store to sell their products over the Internet and thus have a new sales channel in addition to the traditional channel. The investment in digital marketingThrough actions such as improving positioning on the Internet, it has grown rapidly in the last year.
The increase in online purchases, an irreversible trend
The pandemic has brought with it a notable increase in Internet sales. According to the CIS of May 2020, up to 23.3% of Spaniards had increased the number of Internet purchases from the start of the Alarm State. In addition, 1.6% of Spaniards had bought online for the first time due to this pandemic.
We are facing a change that has come to stay, and that is that 70% of Spaniards who bought online during the pandemic have assured that they will continue to buy online when this health crisis passes. Therefore, it is the ideal time to create an e-commerce and be present in the online world to enjoy new business opportunities.
Some of the reasons that online consumers argue to continue making their purchases online are the convenience of doing it from home at any time of the day, the variety of offers they find on the Internet, the increase in security in online payment methods or the ability to use filters to quickly find the product they need.
Investment in digital marketing grows 68%
Different studies carried out by agencies and media have concluded that investment in digital marketing can grow this year to 68% from the point prior to the pandemic. Companies are ceasing to consider digital marketing as an expense and consider it a necessary investment to boost their growth.
Companies, also the smallest ones, are understanding that if consumers turn to the Internet to buy what they need, they have to be there so as not to be left behind by these new consumer trends. There are two items of expenses that have grown the most, which are investing in web design and SEO.
Web design is essential because its web presence revolves around a company’s website. While the investment in SEO is elementary to be able to stand out at the top of search results in front of a great competition that also tries the same.
Other areas of online marketing that have also been gaining in investment figures is digital advertising or SEM or the use of social networks by companies taking advantage of the fact that users now spend more time in them as an alternative to other forms of leisure in the outside.
The importance of having agencies like GraciAds
The work of digital marketing agencies like GraciAds is essential for any company that wants to take its first steps on the Internet. Only through qualified experts will worthwhile results be achieved for reach the target audience and thus increase the company’s sales.
Agencies such as GraciAds, which offer global services within digital marketing with graphic design work, web design, e-commerce, email marketing, SEO or social networks, it is possible to achieve sufficient relevance in the online world for the company to achieve success.stabilize your investment in digital marketing.
Online marketing can become the greatest lever for growth of any company, but only with the help of professionals will we be able to make the most of every euro invested to improve a company’s presence on the Internet.
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