Digital marketing for industrial companies – 5 tips

Good work goes around, say many CEOs of mechanical engineering and technology. So they live thanks to word of mouth and referrals. This is not wrong at all. But companies are unleashing a lot of potential with this attitude. What would it be like to even have a marketing tool that you can plan for? Five tips on how companies can increase their visibility on the Internet.

A guest post by Florian Beqiri, owner of Proactive Media
Editorial processing: technology and knowledge

Nowadays, buyers or decision makers no longer browse the Yellow Pages. Visibility on the Internet is therefore essential for a company’s long-term success. Thanks in particular to digitization, a strong online presence for your business has become essential to successfully stand out from the competition and set the tone for the market.

However, before we give you 5 practical tips, you need to answer the basic marketing questions yourself.

Who is the target group?

First, you need to be clear about who you want to reach with your product or service. In doing so, it is important not only to look around at the company level (company as a whole), but also to look at the person level (e.g. sales manager) to identify more specific customers and their needs.

You need to be able to understand what these people represent and what their needs are. What target group problem can you solve with your service? Because unfortunately this is the case: nobody cares about your product specifications first. At the end of the day, everyone just wants to solve a specific problem.

What’s your USP?

As an industrial company, you are rarely alone in the market and that is why you need to be able to stand out from the competition. How to stand out from the competition? It doesn’t always have to be price or quality. Aspects of sustainability or social commitment can also act as a USP (Unique Selling Point). Find out what your USP is and use the unique selling proposition for your marketing.

But now I want to give you 5 tips that you can use to make your business more visible on the Internet.