Digital marketing and its impact on business development Megamodelautos, Santo Domingo, period 2020-2021.

Say

Digital marketing is considered one of the most important tools in business management, as it affects commercial activity, brand positioning, increasing the level of sales and developing competitive advantages. In addition, we cannot ignore the relevance of designing and using digital marketing strategies in the current contemporary era, where there is a phenomenon of globalization; For this reason, the aim of the research was to determine the impact of digital marketing on the business development of Megamodelautos in the city of Santo Domingo. The applied methodology consists of the types of description, field research and documentary, and the research methods were the survey and the interview, supported by questionnaire instruments of the Likert Scale type question and an Interview Guide, which has applying them to the company’s 248 regular customers. , which was determined through non-probability sampling. The results of the research conclude that the consumer market considers digital marketing as a fundamental tool for the development of commercial activities, as it allows quick access to information and represents another service channel. Through sophisticated statistical analysis, it was established that digital marketing and business development have a statistical relationship, as the Pearson Correlation Coefficient was .710.