Many companies say most of their sales are made during the holiday season
This includes from classic Christmas and New Years Day to Three Kings Day, The Good Ending, Black Friday, Day of the Dead, among other celebrations.
For all these celebrations, 2020 has seen a very significant increase in the importance of digital marketing
For some industry players, 2020 may not end soon enough. But for many brands, those five days to the end of the year are the last chance for sales to pick up a bit. The Christmas transactions are officially behind us. But there is still one last chance to enjoy holidays like New Years and Three Kings Day. And in that sense, digital marketing strategies will be the key.
Not only because sales have been concentrated on online channels. Also due to the fact that only digital marketing strategies have enough agility and flexibility to adjust with just a few days on the clock. Of course, brands need to be very clear on how they want to meet the challenge of the final days of 2020. And according to Hubspot, there are specific things that, by improving them, will deliver more results:
Designing irresistible Call-To-Action for a digital marketing strategy
Many times all that consumers need to make a purchase is just a push. Calls to Action (CTAs) are the most literal way to get consumers to take that step that differentiates a potential customer from a successful transaction. Perhaps more importantly, they are relatively easy to change depending on the type of consumer and when. For the last days of 2020, it is important to know how to do them better.
Many consumers are aware that with Christmas behind them, the time left to take advantage of end-of-year offers is running out. With a CTA well placed in the company’s digital marketing strategy, audiences can be encouraged to take advantage of these opportunities before they disappear again. If this feeling of fear of missing out (FOMO) is mixed with personalized offers, then its effectiveness could be improved.
Related Notes
Bet on PPC schemes
Most digital marketing strategies for organic positioning take several months to implement and plan. Although minor adjustments can be made, they are very unlikely to have a significant impact on sales results. It’s even better for businesses to start looking at pay-per-click (PPC) systems for last-minute adjustments and end-of-stroke impulses. These have more immediate effects.
The goal of these digital marketing strategies is for businesses to be able to quickly rank among the best results in consumer research. Of course, it is possible that clear strategies can be implemented, especially in the long term. But it can be perfect for capturing customers interested in finding valuable leads by the end of the year. And then start a loyalty campaign with them.
Prepare the digital marketing strategy for the next year
The truth is, in the case of some industries and brands, it may be unrealistic that we can make the most of every second left in 2020. There are companies that, even if they could, return on. investment may not be attractive enough. In these cases, the best businesses can do is work on the 2021 digital marketing strategy now. That is, put some effort into closing sales for the first few weeks of the new year.
Content, copy, and other crucial elements of digital marketing take a long time to develop. And spending the next few days following or outperforming competitors can make a big difference to sales performance by 2021. Of course, it can also be an opportunity to analyze the performance of competitors’ customers. at the end of December. And so, identify the needs and opportunities to steal this market.
–
