Digital Competences and Strategic Marketing Learning in Students of the III Cycle of the Business Administration Specialty of the Institute of Higher Technological Education ITAE of the District of Los Olivos

Summary

This thesis has sought to determine the relationship between the variables: Digital Competences and Strategic Marketing Learning in students of the III cycle of the business administration specialty of the ITAE technological higher education institute of the Los Olivos district -2014. In particular, to promote greater exploitation of their abilities and skills in Digital Competences, training them in correspondence with the proposals framed in the Basic Curricular Design of Higher Technological Education the methodology used in this thesis has been quantitative, the population has been made up of 125 students from the III cycle of Administration; of which the sample has been worked with the same amount, as it is a smaller population. The most significant conclusions obtained from this study are that most of the students affirmed that learning with Digital Competences is relatively agile and they find it to be of significant use in learning Strategic Marketing. Therefore, there is a significant relationship between the Digital Competences variable and the Strategic Marketing Learning variable.

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