The production company Boxfish is working on several formats for Brazil and Spain. The program will soon premiere on TV Record Hit or fallbased on the format Still standing from ITV and was recorded in the same studio they use for Now I get it!which is broadcast on eltrece. In the case of Spain, RTVE’s channel 1 will make a local version of The grand prize of cooking.
Still standing combines knowledge of general interest, mental agility and fun, and the Brazilian version will feature 176 celebrities, including influencers, singers, actors and former participants of realities.
The grand prize of cooking was the first original format of Boxfish, a talent culinary, with real-time cooking. The show aired daily in Argentina between 2018 and 2021, with 15 seasons and more than 1,000 episodes also on eltrece.
“Commissioning this format was always an objective of the Boxfish Spain team, led by Edi Walter, which is finally coming to fruition now. It is a new collaboration with RTVE, since in the last year we have produced local adaptations in Spain such as that of Celebrity bake offwhich has already renewed for the next season,” Diego Guebel, president of Boxfish, informed PRODU.
IN ARGENTINA
In Argentina, in addition to 100 Argentines say,y Now I fallare working on a new format for open television, in the final stretch to make a docu follow about Wanda Nara for Amazon Prime and Telefe and presenting some documentaries, one of them about the bond between Maradona and Jorge Luengo, who is the photographer who has accompanied him for the last 20 years, and has a large archive of unpublished photos of Diego.
He said that the Argentine market is currently experiencing an income crisis, more linked to the current situation in the country than to issues specific to the sector. As for Latin America, the slowdown in strong investment in some companies in the region has had an impact. streaming.
Guebel sees it as very interesting how the platforms are gradually adding entertainment offerings, whether realities or formats, which accompanies the growth they are experiencing and the need to maintain and retain a more heterogeneous audience than they had when they started, focusing only on fiction, later incorporating documentaries and now pure entertainment.
