“Diablo IV” Release Coincides with Apocalyptic Wildfire Smoke in New York City

Blizzard’s video game, populated by monsters and gloomy landscapes, unfurled its panels across New York City just before the city was drowned in smoke from the fires ravaging Canada.

When reality catches up with fiction. In New York, bathed since June 6 in the smoke of the fires ravaging Canadian forests, advertisements for the game Diablo IV released the day before take another turn. A coincidence that has not escaped internet users.

The new installment of Blizzard’s cult series once again gives pride of place to demons and hellish landscapes. An atmosphere summed up by its slogan written on the signs posted in the city: “Welcome to hell, New York”. But on the day of the game’s release, the metropolis found itself bathed in a thick orange fog, making the east coast of the United States look apocalyptic.

A coincidence noted by many Internet users, who were ironic by presenting this worrying situation as an element of Blizzard’s communication. “The perfect advertisement does not exist…”, jokes a tweet.

Blizzard’s VP of Communications played along. “I would like to clarify that Blizzard has no affiliation or partnership with wildfires in Canada. In fact, we are strongly against wildfires. forest and condemn them in the strongest possible terms,” ​​wrote the official. on Twitter.

The situation is not expected to improve in the coming days, as the fires continue in the Canadian regions of Quebec and Nova Scotia. In Washington, levels of fine particles were found sixteen times higher than the thresholds set by the WHO.