Diablo 4: We’ve been waiting a long time for it, but just one week after release it’s already the best-selling Diablo game to date: 93 million hours of play (more than 10,000 years). Very cool of course, especially in a period in which we have also seen a number of games that did not live up to it. Now Diablo 4 almost sells itself, but Blizzard has of course set up a marketing campaign for it. However, it is not equally well chosen everywhere.
Welcome to Hell
“Welcome to Hell” is Blizzard’s slogan. A very fitting slogan, because if there’s one thing you’ve had to do in the game all these years, it’s descend to where the Devil holds sway. Only Blizzard had decided to also advertise Diablo in New York, with that slogan: ‘Welcome to Hell’ and that is a bit uncomfortable, given that New York with its orange skies is a bit of a hell at the moment. seems.
The reason for that orange sky is because of wildfires all the way in Quebec, Canada. Although it is no less than 800 kilometers away, the already quite heavily polluted air of New York also suffers from it. There was so much pollution yesterday that it even affected the daily lives of many New Yorkers. New York was even temporarily the most polluted city in the world. There is an enormous amount of particulate matter in the air and that is extremely bad for the human body. Ten times as bad as pollution from factories and cars, for example.
Diablo 4
158,000 hectares of forest have now been burned in Quebec. It is a combination of low humidity, strong wind and thunderstorms that cause the fire to continue. Although there should be no human deaths in the fire around Quebec, so many people have been evacuated and it is simply not the best circumstance to advertise hell. New Yorkers were also really advised to stay indoors. That has the advantage that perhaps few New Yorkers have seen the commercial, that is.
2023-06-08 06:30:00
#Phew #Diablo #commercials #York #kind #awkward
