Las Rozas de Madrid (Madrid), June 3, 2022. One more year, Dia España collaborates with the Spanish Federation of Food Banks (FESBAL) and its 54 Food Banks associated with the ‘Operation Kilogram’ of this spring. And he does it with an important novelty, since he launches 100% digital through its online store so that everyone who wishes can participate in this solidarity initiative, whenever and wherever they want.
From today and until Sunday June 5, will be able to contribute to this cause simply and quickly at Dia.es. To do this, the client only You will have to select the amount you want to donate (1, 5 or 10 euros), combinable with each other, during the purchase process or before making the payment. A change for the better that reflects the transformation that Dia is undergoing in all her actions. On this occasion, relying on technology to make it more accessible to its customers the possibility of contributing their grain of sand and improving the lives of those who are having the worst time.
Two decades of collaboration and 22 million meals
With this year’s ‘Operation Kilo’, Spain has two decades of collaboration with FESBAL. This association It has made it possible to distribute more than 22 million quality foods and basic necessities among the most vulnerable population in our country. A clear reflection of the commitment that the food chain maintains with its community and its purpose of being closer to people every day, helping to fight against challenges as serious as the food gap.
Once the campaign ends, All the proceeds will be transformed into food that the 54 Food Banks associated with FESBAL will distribute among people and families at risk of social exclusion. A situation that affects more and more people in our country and that, according to FESBAL data, has caused requests for food aid to increase by 50% since the pandemic began. So much so that, according to the latest Living Conditions Survey by the National Institute of Statistics, 7% of the Spanish population was in a situation of severe material deprivation in 2020, compared to 4.7% registered in 2019.
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