Devika Jewelry: Solving Pain Points in the Jewelry Business and Crossing the Line of Age

Devika Jewelry, jewelery manufacturer Famous brand in Chanthaburi, solving pain points, business of making fashionable jewelry to wear every day. Crossing the line of age Add product value Push the business to grow further

Mrs. Wanpen Maneewetwarodom, owner of Devika Jewelry, said that we have specialized in gemstones since childhood. Whether it is sorting gems, processing gems, sending gems to the factory. until marriage We still do all business related to gems. Not long after, new sales opportunities were seen. It is the bringing of gems into the house. Later, we experimented with making gold cases with gems to increase the value of the product.

As we are a gemstone producer ourselves Therefore, we have many advantages. When we brought them out for sale, we received good feedback from customers. It can be said to be the first. of Chanthaburi that makes gemstones for sale throughout gold shops in the province. and exported to sell in Bangkok as well

“When making the gold case and a silver body to hold diamonds and gems for sale. At that time we thought simply. Not taking much profit But focus on selling a lot. And most importantly, we are outstanding in design. It made people get to know us more. Not long after, Ms. Devika came to help us build a brand and get our products published in various magazines. until it is known And the important turning point was going to booths at various fairs. It makes us realize that in the past our world was not wide enough. and did not see the greatness of this industry”

However, this is what makes Devika’s jewelry so popular among customers. Partly, we see the important pain points of the jewelry business. Most people want to wear jewelry. It doesn’t matter how much the price is. But I don’t want to wear them because it makes me look older. or make you look old Therefore, we have developed our gemstone jewelry designs to look modern. Make it fashionable You can wear it every day.

Ms. Natthaya Maneewetwarodom further said that for Devika, it is considered that attending the fair helps expand our foreign customer base very well. Before Covid happened, we went to the fair. Our jewelry sells very well. Just a few days and it’s gone. It can be said that no matter how much you take, there is never anything left back. Sometimes you have to come back and get more products.

Customers who like Devika’s jewelry include Brazil, the United States, Australia, Russia, France, China, the Philippines, Malaysia, Laos, and Cambodia. But with the COVID crisis, we are unable to travel abroad to attend fairs. Our sales gradually dropped. It can be said that we almost had to go out of business. But we turned the crisis into an opportunity by doing online marketing. Selling jewelry through online platforms Until our sales started to return as good as before.

“When selling online, it got better. So we started thinking that we should have a storefront. Because customers have asked if there is a storefront. Want to come see the products? Because our jewelry prices 50,000-60,000 baht, he would like to come and experience the real work. We therefore developed and opened it as a Jewelry Cafe for customers to come and experience genuine gemstone jewelry by themselves.”

For the Jewelery & Gem ASEAN Bangkok or JGAB 2024 event that will be held between 1-4 May 2024 at the Queen Sirikit National Convention Center. It is an international event. that brings together entrepreneurs from upstream to downstream from both domestic and international. It is a very good opportunity. That will give us a good experience.

Both aspects of inspiration We talked about business negotiations and received knowledge about new trends from all over the world. Devika Jewelry also attended the event. We are confident that it will help increase international awareness of our brand. and showcased good handcrafted gemstone jewelry From Chanthaburi craftsmen who still maintain their original identity.