In what is considered a “parallel reality experience”, a digital display is capable of displaying customized flight information to multiple users at the same time. This is done through the detection of non-biometric objects at Detroit Airport in the United States. A video that was uploaded to Reddit shows several people stunned after discovering this. The exercise looks like this: scan your boarding pass, look at the giant screen and see only your flight information. It also includes the number of minutes it takes to get to the door.
According to a report by Geek Wire, the technology was developed by Misapplied Sciences, a startup founded by a small team of veterans from Microsoft and Walt Disney Imagineering.
Delta uses Detroit’s high-tech starting signal as part of its digital identity experience. This allows travelers to speed up procedures such as baggage check-in, security checks and boarding.
Since it was uploaded, the video has gone viral and managed to garner hundreds of comments. “Imagine that dome pixels and surveillance cameras will be used to have personalized ads in real life in the future,” wrote a Reddit user. Another person wrote: “I wonder if this technology will be adapted to 3D screens. Instead of separate people, it should be your eyes. Easier too because you don’t need to view multiple images at once, just 2. Glasses-free 3D viewing should be great.
Albert Ng, CEO and co-founder of the company, said in an interview with Geek Wire: “More people can look at the same pixel at the same time, yet perceive a completely different color”. He then explained how every single pixel works. “So we can create displays by having arrays of these multi-view pixels and we can control the colors of the light that each pixel sends,” he added. Furthermore, after coordinating all these light rays together, images can be formed in different places.
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