Despite inflation, Aldi pledges not to raise prices… in the United States

It is a letter which contains rather astonishing promises that Jason Hart, the boss of the American branch of Aldi, sent on social networks. As relayed Self Service News (LSA), April 13, the Facebook account Aldi USA explains that Jason Hart has a message for all consumers. The company then publishes the letter expressly entitled “Our Price Promise”, to understand: “Our price promise”, where it explains that the German discounter will not increase its prices in the country. “Saving you money is what we do best,” begins the CEO.

Jason Hart goes on to announce a firm commitment: “No matter what is happening in the world all around us, Aldi will always be the cheapest in every community we are in.” According to the American boss, Aldi has always made sure that the races in his company impact the wallet as little as possible: “No gimmicks, just real savings that will help you get the most out of your dollar for the things that matter. most.”

Increases in Germany

The boss ends his letter by highlighting once again Aldi’s ability to help consumers: “Whether you feel the rise in prices at the pump or on your energy bill, you can always count on Aldi as a ray of hope for your budget.” A daring commitment for one of the discount leaders in the country with its 1,200 points of sale, recalls LSA. For the moment, there is no indication whether Aldi will follow the same policy in France, as no one has yet communicated on the subject. On the other hand, as explained The echoes on March 19, in his native country, Aldi had decided to increase the price of 400 of its products, with increases ranging from ten cents to one euro. A decision taken when other supermarkets had also increased their prices, in particular on many basic products.

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