In the third quarter, several factors unfavorable for its participants flowed into the discrete graphics market at once. First, the cryptocurrency boom, which kept demand for graphics cards at an inflated level, was over. Secondly, the epidemiological situation has improved and video game lovers have been able to switch their attention to other types of activities. Thirdly, the downturn in the global economy has not contributed to the growth in demand for video cards. As a result, their sales hit their lowest level since 2005.
Image source: NVIDIA
Excerpts from Jon Peddie Research’s report were shared by site representatives Tom’s hardware. They found that about 6.9 million discrete GPUs were sold worldwide in the third quarter for desktop use, about the same number were sold for laptop use, and 61.5 million integrated GPUs were sold.
Image source: Jon Peddie Research
Thus, approximately 14 million units of discrete video cards were sold, which is the lowest since the third quarter of 2005. In an annual comparison, sales volumes decreased by 42%, but it should be borne in mind that a year ago the cryptocurrency boom formed a rather high basis for comparison.
Image source: Jon Peddie Research
Direct desktop discrete graphics cards were sold 31.5% less than in the third quarter of 2021. NVIDIA was able to increase its share in the segment from 79% to 86%, AMD dropped from 21% to 10%, and Intel, as a newcomer, occupied 4% of the market in the third quarter of the outgoing year, which does not it’s bad for a “newbie”. However, we must not forget that in the middle of the last decade of the last century, Intel Corporation was already selling its own discrete graphics solutions, so the current expansion was the first stage for its return to the market. According to Jeon Peddie Research, for the entire GPU market, the third quarter was the most disastrous since the 2009 crisis.
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