The DESI label welcomes Udecam as a new partner, alongside the French Marketing Association (AFM) and ESOMAR France.
DESI is a label for evaluating the data responsibility of research institutes and consulting firms, making it possible to contribute to better use of studies, and to encourage the shared use of data.
Each participant is evaluated on the basis of their data circulation system and insights according to nine indicators. The evaluation process takes the form of scoring (rating out of 100) and makes it possible to award a certificate (four levels) to participants, as well as operational recommendations to improve their performance.
2023-09-10 22:46:03
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