Deputies summoned to join TV Azteca’s Playful campaign – ContraRéplica

After the start of the largest toy collection and delivery campaign in the world, “Playful. A gift…a smile”; As has been the tradition for 28 years, this campaign by TV Azteca and Grupo Salinas Azteca Foundationdirected by Jorge Garralda, invites Mexicans to join the donation of toys at TV Azteca facilities across the country to deliver them to girls and boys in vulnerable situations on the traditional January 6, Feast of the Three KingsFor this reason, the Chamber of Deputies has launched an invitation for all those who wish to join to do so on December 13 in the special container that will be in its facilities.

The call recalled that the Villa Juguetón was inaugurated in the same way, chaired by Benjamín Salinas Sada, vice president of the board of directors of Grupo Salinas, Jorge Garralda, general manager of Azteca Social, Adrián Ortega, general director of content of TV Azteca , Rafael Rodriguez Sanchez, General Manager of TV Azteca, and directors of this television station; that cut the bar to welcome the general public.

Villa Juguetón will be open to the public until January 5, 2023, from 10:00 to 17:00 to receive thousands of people who go to the TV Azteca Ajusco facilities to donate a toy, which becomes the ticket to enjoy multiple educational activities and games for children and adults with the participation of over 40 brands.

After the respite given by the pandemic of COVID-19 “Playful. A gift…a smile” seeks to produce a chain reaction in which citizens, companies, governments and institutions donate toys and join efforts to ensure that those children who do not receive a visit from the Three Kings have a toy that help their development and, at the same time, make them smile.

This great national campaign is completed by the third year of the alliance between Juguetón and UNICEF – United Nations Children’s Fund -, which in this edition will benefit 100 Support Centers for Children with Disabilities and 37 Educational Services initial indigenous population , located in highly marginalized areas across the country. The goal to be achieved is to deliver playful and educational kits and toys that help promote the neurological development of thousands of children who frequent these places.

That is how, Grupo Salinas, TV Azteca and Azteca Foundation through the campaign “Play. A gift … a smile” confirm their commitment to the children of the country, because they are undoubtedly the basis for a better future.