Major department stores started selling gift sets ahead of the Lunar New Year holidays next month. It is characterized by an increase in premium Korean beef and fruit gift sets as the cap for agricultural and livestock products has been increased from 100,000 won to 200,000 won since Chuseok last year.
According to the distribution industry on the 17th, Lotte Department Store and Shinsegae Department Store will start selling New Year gift sets from the 18th and Hyundai and Shinsegae Department Stores from the 25th of this month. Lotte Department Store increased the volume of Korean beef gifts by more than 30% compared to the Lunar New Year last year. During Chuseok last year, when sales of premium Wagyu gift sets made in Australia increased by 40% from the previous year, the volume of this product increased by more than 50% from last year. As for fruits, products with high sugar content are expected to be popular, and high-sugar fruit sets such as Shine Musket and Jeju Mangam-ryu mixed set were introduced.
In addition, in order to meet the demand for high-priced gifts, it has also released a Korean beef set for 1.7 million won, a Gwangju Beopseongpo gulbi set for 2 million won, and a wine called Chateau Lafat Rochund 2000 (limited to 3 bottles) worth 6.5 million won per bottle. It also introduced a’DIY (Do It Yourself) Wine Set’ that allows you to choose and organize wines according to your taste by reflecting the trend of home alcohol.
Hyundai Department Store also prepared 30% more of gift sets over 300,000 won, including Korean beef and gulbi, compared to the Lunar New Year last year. The’Hyundai Luxury Korean Beef Gift Set’, which exceeds 1 million won, has expanded by more than 50% compared to the Lunar New Year last year. The number of items such as roasted Korean beef and seasoned meat sets that can be easily cooked at home targeting the Zipkok, and wine and champagne gift sets also increased by about 20%.
Shinsegae Department Store set the total volume of gift sets for Lunar New Year this year to 450,000 sets, a 25% increase from the Lunar New Year last year. Considering that many consumers would like to replace New Year’s greetings with gifts, they expanded premium products by 20% and online-only products by 30%.
Galleria Department Store will start selling New Year gift sets from the 22nd. This year’s Lunar New Year holiday continues with Valentine’s Day (February 14th), and it features a’Seolentine (New Year + Valentine’s Day)’ gift set. We prepared a’Sorren Dau’ gift set containing Korean beef, and’Chapon 1 and 2 sets’ consisting of French chocolate’Chapon’ and wine.
Lee Jae-wook, head of the product division of Lotte Department Store, said, “The sales of meat, wine, fruit and vegetable gift sets increased as more consumers sent gifts without returning home during Chuseok last year.” “Analyzing changing consumption trends, we reinforced products and secured additional quantities.” said.
Reporter Min Ji-hye [email protected]
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