18.09.2024 – 10:44
AdRock Marketing GmbH
Pfronten (ots)
The consumer climate, which had been rising in recent months, is now in a downturn. Current figures from September 2024 show that people are consuming less again and an upturn is not in sight. For companies, this is a crucial moment to redesign their sales and marketing strategies in order to continue to retain customers and win new ones in challenging times. Dennis Berse has developed a method for this that enables companies to reach significantly more customers with the same advertising budget. Find out what is behind his MOS method here.
People in Germany are increasingly concerned about their financial situation: consumers are becoming increasingly cautious in view of the uncertain economic situation and pessimistic prospects for their own income. As a result, many are planning to postpone major purchases for the time being, which means that they are consuming significantly less. This reluctance is also reflected in the negative consumer climate, which has worsened further in September 2024. In addition, noticeable growth in private consumption is unlikely in the next few months. This marks the beginning of a difficult time for retailers: without investing in their online marketing, they will hardly achieve their sales targets. Nevertheless, many shops still rely on outdated sales strategies that no longer attract consumers. “Many are also trying to transfer the ‘old’ sales strategies to modern sales channels,” says Dennis Berse, founder and managing director of AdRock Marketing GmbH. “However, retailers will hardly survive the coming times with this.”
“At the end of the day, in order to achieve real results, a psychological approach is needed that accompanies the customer from the first search for a solution to the purchase,” explains Dennis Berse. The psychologist has been working in online marketing with AdRock Marketing GmbH since 2018 and primarily supports online shops and software companies, but increasingly also franchise and service companies. Together with ISO 9001-certified AdRock Marketing GmbH, he has developed the MOS method, which covers the entire customer process and uses the advertising budget optimally. His focus is on combining technical and psychological elements to put customer acquisition on a solid foundation.
New strategies in retail and e-commerce are in demand
Tough times are ahead for retail and e-commerce: A decline in consumption in Germany is expected in the coming months as consumers remain uncertain and increasingly rely on austerity measures. The development of purchasing behavior is also reflected in the general economic situation: Gross domestic product (GDP) fell slightly by 0.1 percent in the second quarter, after recording an increase of 0.2 percent at the beginning of the year. The Tagesschau also reports that Germans’ consumption behavior continued to decline in September 2024 – the short-term upturn for the European Football Championship in the summer months has already flattened out again. Growing concerns about jobs and income are further exacerbating the situation, as unemployment figures have risen unexpectedly sharply and more and more companies are considering staff cuts and bankruptcies.
Retail is particularly feeling the effects of this uncertainty. “For retailers, this means having to encourage their customers to buy in new ways – it will be difficult to keep up with the competition using conventional strategies,” explains Dennis Berse. “However, the downturn does not mean that consumption will come to a complete standstill. Online shops in particular have the opportunity to benefit from the changed situation with modern sales methods and targeted measures.”
The MOS method by Dennis Berse: Modern approaches for successful online marketing in difficult times
A recurring problem that Dennis Berse observes on the market is that many companies try to transfer old sales strategies to modern sales channels. A hopeless undertaking, as the expert warns. “In order to convince the market even in difficult times, you need a modern methodology that appeals to users both factually and psychologically,” emphasizes Dennis Berse. To this end, the expert and his team rely on their MOS method, which enables companies to present their offer to exactly the right person at exactly the right time – namely when they are ready to make a purchase decision. Precise implementation is crucial here, because only well-structured campaigns lead to measurable success in online marketing.
With the MOS method, Dennis Brese has developed a unique approach that takes all phases of the customer journey into account and plays a crucial role in both performance marketing and conversion rate optimization. MOS stands for “measure, optimize and scale” – a process that runs like a thread through the entire marketing strategy. With this method, Dennis Berse and his team accompany the potential buyer from the search for a solution to their problem through the advertisement to the landing page. The psychological approach enables companies to better understand customer behavior and influence it in a targeted manner in order to encourage the right purchasing decision. “Simply setting up normal online marketing campaigns is far from producing good results,” summarizes Dennis Berse. “The strength of our methodology is particularly evident in online marketing, as extensive data is available for analysis and optimization. This enables us to achieve great results – even in times of declining consumption.”
Would you like to increase your sales with online marketing and put your customer acquisition on a solid foundation? Then register now with Dennis Berse and arrange an appointment for a free initial consultation!
Press contact:
AdRock Marketing GmbH
Dennis Berse
E-Mail: kontakt@adrock-marketing.de
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Original content from: AdRock Marketing GmbH, transmitted by news aktuell
