From August 1, 2024, Denis Strobikin heads the Philip Morris Bulgaria team, which successfully follows Philip Morris International’s mission to build a smoke-free future by expanding the company’s portfolio of smoke-free alternatives in Bulgaria. With his rich, nearly 20-year experience in managerial positions in finance, marketing and sales, and a broad international perspective, Denis Strobikin will contribute to strengthening the market presence in our country, so that adult smokers who would otherwise continue to smoke, can switch to science-based smokeless alternatives, leaving cigarettes behind.
“I stand at the head of the company in Bulgaria with the intention of continuing what was achieved by my predecessors. There has already been significant progress in the country – more than 350,000 adult smokers have switched to the main smoke-free alternative in our ever-growing portfolio – IQOS. We are expanding our business to meet the diverse needs of our adult users. We are also making progress in developing a more sustainable business model by implementing recycling programs for our devices as part of our efforts to reduce the impact of our products on the environment. I know that adding value by maintaining business partnerships and supporting various social initiatives have always been a priority for the Philip Morris Bulgaria team. That is why I believe that by building on our organizational culture and values, we will continue to move forward towards a better future for our adult users, partners and society at large.” commented the new general manager of Philip Morris Bulgaria.
Dennis Strobikin’s career at Philip Morris International began nearly 20 years ago. He started in the financial department of the company in Ukraine, and in the following years held various positions in Moldova, Poland and Romania related to sales and marketing. In his most recent position as Director of Marketing and Digital Technologies at Philip Morris Romania, the team he led achieved exceptional results in attracting a significant number of adult smokers to the company’s smoke-free alternatives portfolio in the country. Denis Strobikin holds an MBA from The University of Sheffield in the UK. He is married with three children.
The previous general manager of the company, Demian Pintos, continues his career path as executive director for the cluster of Philip Morris International in South America, and will be responsible for the countries of Argentina, Uruguay, Bolivia, Chile and Paraguay.
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