Tesla, an American electric car, has performed poorly recently, with declining sales and declining stock prices. Especially in the Chinese market, which is affected by competition from domestic electric vehicles, the outlook is not good.
AP images
Tesla China abruptly announced last Friday that it will reduce the price of Model 3, which was originally 265,900 yuan, from 229,900 yuan, a drop of 13.5%. The price of another Model Y was also significantly reduced, from RMB 289,900 to RMB 259,900, a drop of 10%. This move dissatisfied owners who had previously ordered Tesla cars and sparked a “Tesla movement” in China. Reuters reported that more than 200 new car buyers gathered at the Shanghai delivery center to protest Tesla’s price cut within three months. double price.
A live video of the demonstration was posted on the Internet, in which angry potential car owners shouted “Turn the money back, give our car back.” Destroy. The incident is spreading across the country. Prospective car owners in Beijing, Shanghai, Chengdu and Shenzhen are said to have subsequently organized rights protection activities. Tesla has not yet made any further comments on this “movement”.
Reuters paid attention to the protection of rights in China. The report said: “Protests are not uncommon in China. In recent years, people have often protested over issues such as financial fraud or labor disputes. From late October to early November last year, the largest factory contracted Apple mobile phones Tens of thousands of workers at Foxconn’s Zhengzhou plant have fled en masse due to the outbreak of the epidemic and subsequent violent protests.” add another note: on November 26 last year, nearly 100 colleges and universities and more than 20 major cities across the country. Spontaneously, the “white paper movement” elevating a white paper as a symbol, however, now there are spontaneous “Tesla movements” by car buyers in many city, which are not harmful (when the reporter asked, a Tesla China spokesman said there was no intention to take the car back from the buyer before the price cut), but the symbolic meaning is extremely strong, and in the future it will be difficult for Tesla to raise its head in front of Chinese consumers, and it will be even more powerless to prevent the overtaking of domestic electric vehicles.
According to the latest news, China-made Hongqi Automobile held a global press conference, announcing a sales target of 1 million units in 2025, including 500,000 new energy vehicles. Most eye-catching is the launch of an electric sedan this year that has a battery life of 1,000 kilometers, can be recharged wirelessly while driving, and can be set up in 5 minutes (350 kilometers of battery life).
The BBC’s China website reported that on December 22 last month, a McKinsey report said Chinese consumers believed the five best-known fuel-vehicle brands were all financed from abroad, but the five electric vehicle brands most well-known, except the first one was the United States car manufacturers (Tesla) and the rest are Chinese brands. More than half of the respondents’ attitude towards Electric South is that they are “not willing to pay more premium for international brands than for local brands.” it was a movement to defend the rights of car owners. , It is very bad for the United States, and it is not as simple as the honor and disgrace of a Tesla company.
The BBC quoted industry insiders as saying: ‘Compared to traditional petrol-powered vehicles, electric vehicles replace internal combustion engines and gearboxes with electric motors, so they have fewer parts and are less labour-intensive, but are still vital to economic growth. “.
Experts predict that in the context of the global shift to energy vehicles, “the automotive industry has undergone tremendous changes and the advantages of traditional giants have been re-evaluated.” At present, the United States and the West can only hope for the sky. The greatest hope for 2023 is that the outbreak of the new corona epidemic in China is out of control, which will drag down social and economic development; the second is that the scope of American chips will be further expanded. Domestic electric vehicles will lose the entire overseas market (smartphones) such as Huawei.
Do you think American fries are omnipotent? At the same time, do you think Chinese consumers are easy to intimidate? They may not be able to advocate for an electric car to demonstrate, but they can creatively hang a “Paper Tesla” on the garage door to advocate for their rights.
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