A journey of 1,000 leagues begins with a single step.. In an increasingly digital and interconnected world, making innovation available to everyone is an imperative that begins with the ideation of the technology itself. This is the only way to ensure that you are not leaving anyone behind.
With this in mind, Xiaomi shows its philosophy of placing people at the center of its strategy, something key to democratize its products and offer highly competitive innovation for all in which technology acts as a means to a simpler life.
To learn more about the culture of the Chinese giant, Fabio Arena, Senior Product Marketing Manager de Xiaomishares some glimpses of his philosophy, as well as some of the most interesting stuff from one of the world’s biggest tech companies.
People, always at the center of an ever-growing ecosystem
If there is something that characterizes the Xiaomi brand, it is the desire to do innovative products for everyone. For this reason, the firm uses all its knowledge and technological deployment to develop and implement solutions that go far beyond its popular smartphones.
As Arena explains, two very illustrative examples of this desire are products such as “the pet feeders waves smart locks“: both are a good example that the Xiaomi ecosystem is growing day by day in order to make our day-to-day life easier, even in the smallest things.
Their adherence is such that, as Arena indicates, the community of my fans (as followers of the brand are known) is “the most powerful in Europe” and in our country it has “more than a million fans” who closely follow the news of the brand every day.
For these MiFans, as well as for the general public, it is the Mi Storesthe stores and exhibitions of the brand that arrived 5 years ago and that serve as the perfect setting to find much more than mobile phones, such as the popular electric scooters.
These stores are essential for the Chinese brand, since it is in them that the consumer finds “the world as we imagine it“, explains this expert. Each of these establishments therefore serves as a showcase for this way of understanding Xiaomi’s life.
In diversity is the taste
Xiaomi has a wide catalog that is completed with the brands redmi and little.
On the one hand, and as Arena tells us, the Redmi Note It takes more than half of the sales that the Chinese brand adds in our country. This suggests that, more and more, users are “investing a little more” in technology. For Fabio Arena, the crawlers stand out, that public that seeks to maximize the “quality-price” relationship and “bug” long before making your purchase decision.
On the other hand, Poco’s devices are aimed, in the words of Arena, “at a more knowledgeable audience, more focused on specs“, among which the expert highlights “the world gaming“and 100% digital.
Finally, the offer is completed by Xiaomi, the most aspirational brand of all, which offers a “more premium“, con some features in photography that have nothing to envy to real cameras. For this, Xiaomi incorporates the Leica brand for its cameras. Thanks to this, “we have achieved in photography of smartphone something we couldn’t think of a few years ago”, something perfect for content creators.
In this sense, Arena highlights specimens as the new Xiaomi 13 and 13 Prowhich meet all the demands of those users who are looking for an experience.
The catalog is also completed with the auriculares True Wirelesswith noise cancellation and an unprecedented battery capacity, which offers 6 hours of autonomy without a case and 30 with it.
Responding to a more demanding lifestyle
Another feature of Xiaomi is its unprecedented capacity to develop market studies that allow them to take the pulse of people’s real needs and find out how to make our lives more comfortable, also at home.
Its devices have been designed to meet the demands of an increasingly demanding lifestyle and are designed so that let’s enjoy our time like never before. Arena mentions the QD series on televisionswhich promises an immersive experience and a top-quality image.
Xiaomi also seeks to make us save time in everyday actions, such as when making more efficient cleaning at home. Proof of this is he robot vacuum cleaner what Arena mentionswith its own waste storage and “3D reconnaissance cameras” to avoid obstacles and carry out a complete study of the surface of the home.
The Xiaomi specialist also highlights the popularity of the broom-mop-smart vacuum cleaner of the brand, which has been very well received and is capable of self-cleaning so that we can be as carefree as possible.
Finally, Arena mentions other devices related to the lifestyle, such as Smartband 7 Pro. It is wearable It is the evolution of the MiBand and has a larger screen to enjoy all its features.
With this, Arena concludes its review of the brand and completes the Xiaomi catalogue, an offer designed for democratize technology and respond to all needs that we can have today. The journey of 1,000 leagues has only just begun.
