Delve into the reasons that TikTok is the hottest platform of the year | RYT9

It’s undeniable that over time, short video platform TikTok has become a part of people’s lifestyles. And it has created a wave of popularity and phenomena all over the world including in Thailand.Today, TikTok is not only a platform that encourages creators to create entertainment and laughter for their audiences, but TikTok is also a hub. A wide variety of content that has inspired and is of great benefit to society. Until it is a phenomenon that we will delve into why TikTok is known as a successful platform around the world including Thailand in a short time.

TikTok, the birthplace of new creators And popular songs on the charts

One of TikTok’s prominence is that it is the area that creates a phenomenon that prompts creators from “normal people” who aren’t necessarily celebrities or celebrities. Can come to create your own identity and expand the creative content on the platform without restrictions. With the distinction of content presented in a hot short video format In addition, the availability of Creative Tools, creative tools including photo editing, stickers and effects. Including many copyrighted soundtracks Therefore, creating short videos is no longer difficult, and TikTok’s machine learning helps deliver content to the target audience. As a result, a lot of content is able to generate electricity overnight. As a result, many creators were born on the TikTok platform and became a star that they can grow into a stable income career creator.

This can be seen in many examples of successful people abroad, such as brothers Charli and Dixie D’Amelio, an American teenager who is an outstanding dancer and creator. Most recently, both of them are preparing to be actors in a series on the Hulu platform or even a popular creator in Thailand like TikTok ID: @ kik0404, one of the creators that were born from the creation of the most creative content. By taking stories of daily life to tell stories that reflect society with stories that call smiles Until the last time playing the role of the heroine of MV songs It does not hurt that you have anyone (but it hurts that my heart still has you) Artist May I feat. Film Bongkot

And not only that, TikTok has also helped fuel the music industry to come back to life. Which is both the area where the singer was born New generation of songwriters It is a space for sharing and seeking cooperation in the creation of music. It also serves as a channel for the release of many artists’ new single. Until it became a hit with many charts This can be seen in foreign samples such as Lil Nas X’s “Old Town Road”. With a song that is very familiar with each other and Lily’s song “Stop talking to the whole district for you alone” It is a popular single that debuted on TikTok before it became a viral trend across the country, including Pok Mindset’s “Sparkling” track, which was the hottest track after Released a song with choreography on TikTok last year.

TikTok, a space for all content

Today, TikTok has passed the test of being just an entertainment platform. But stepping into a limitless creative space In addition to providing entertainment to people, it is also packed with content and stories that can pass on inspiration and spark unlimited creativity. This can be seen from the platform chosen by the world’s leading organizations as a platform for presenting useful information and creating campaigns for the world and society, such as the World Health Organization (WHO – World Health Organization) and the Ministry of Public Health. Thailand That has opened an official account on TikTok to serve as a channel for disseminating accurate information during the COVID-19 epidemic, including cooperation with the Department of Mental Health. Ministry of Health and TikTok to distribute useful content and solve mental health problems in Thais through digital platforms.

TikTok, a platform that connects everyone in society.

When all learning As well as the new era of teaching and learning being shifted to a more online format, TikTok has been utilized as a channel for commenting on online teaching. Including providing knowledge from various professionals In May 2020, TikTok launched the #TikTokUni campaign, a campaign that provides teachers, educators and experts in various fields of knowledge. Be a part of presenting content and knowledge that are useful to people. Until there were many success phenomena Including informing creators of the rising star New and popular educational hashtags such as #kaleng language with TikTok #Wit You Don’t Know #TikTok Guidance # Society must know # How to take photos, etc. Until the total number of #TikTokUni views reached 13.1 billion.

In addition, TikTok recently announced a partnership with the Ministry of Education. By the Institute for the Promotion of Teaching Science and Technology (IPST) to promote and support the creation of educational content in the form of short videos To be a new generation of educational materials that help create memorization Participation And reach the new generation more efficiently

TikTok is a positive energy sharing society.

Over the years, TikTok has made a lot of changes as a platform that provides opportunities to deliver stories that inspire and delight people. Which things Happening on the TikTok platform, it often starts out as a personal experience of a wide range of people. Either laugh at yourself while watching the video. Or saving your favorite things to share with family and friends around And recording of various events Which makes many It has become an inspiration and is passed on to millions of people around the world.

For example, cooking is taught how to make a variety of menus and can be easily followed. Such as Yum Naew Naew, a menu created by bringing ingredients contained in the refrigerator to create a new menu from creators @tswar that can generate up to 498 K likes, exercise content Just a short time But you can follow along, dancing, lip-syncing, and angry content !! With the cuteness of the cat whose owner is scolded by using the cute lip sync sound, expressing the anger from the creator @cielmeowmu with a view of up to 10 million, including content sharing knowledge that Benefit people And can be practically used in daily life Like content Practice speaking Chinese Introducing Chinese speaking through the accent between Thai and Chinese From creator @attentionchinese with 120 K likes

TikTok is a digital marketing space that is strong to meet business needs, from creating awareness to generating sales.

Last year, TikTok made a phenomenal presence in the digital marketing industry with the launch of TikTok For Business, a digital marketing platform that fills the needs of marketers and business owners with a full range of marketing solutions. From the creation of awareness (Awareness), participation between brands and consumers (Engagement), along with buying considerations. Consideration to purchase (conversion) such as the Full-Funnel Marketing Solution, it also comes with a Self-Serve Solution or a self-service solution. So that advertisers can manage their advertisements easily by themselves. The launch has created many phenomena, including the rise of creative short video advertising content, including Challenge Marketing, Hashtag Marketing from many famous brands.

Especially in the fashion industry in the past year Leading global fashion brands such as Louis Vuitton, Prada and Gucci, among others, have opened up accounts on the TikTok platform and created memorable content. Including joining the big campaign like TikTok Fashion Month with the launch of a new collection in the form of Live Streaming via TikTok LIVE from popular runways around the world. Including the famous fashion brand in Thailand like Pomelo has created the hottest campaign. #walkwithpomelo That has created an overwhelming record of response and engagement with people in less than a week, increasing the sales equivalent to the collapse of 11.11 mega cells.

In addition, large brands and small, medium and large brands, as well as entrepreneurs and merchants in Thailand have seen TikTok as a way to boost their online sales and generate awareness among the groups. New generation

And all of this is the story that took place on the short video platform TikTok in the past 2020, reflecting the emerging popularity and the response from people showing that TikTok has become a part of their daily lifestyle. Of the people To create entertainment along with knowledge that will inspire and give happiness to people.