Waterproof pillow, fountains on the head, scalp massage, brushes that caress the lengths, trichological analysis, steam, aromatherapy and styling. These are the main services that have made the so-called famous on social media Head Japanese Spas, real hair spas that combine relaxation and psychophysical well-being with hair and scalp care, fundamental for Japanese women since ancient times. Having gone viral on TikTok – where “Japanese Head Spa” has over 80 million posts while the hashtag #HeadSpa is close to half a billion – these temples that calm the mind while making the hair shine have made their way to the West.
In Italy, while salons offer more and more personalized wellness treatments, in the last year from Milan to Lecce, passing through Rome, Parma, Genoa, Macerata and many other large and small cities, many centers have opened which define themselves as “the first Hair spa”.
It’s difficult to understand which one really is the first, also because the definition of Hair spa is large: usually these are salons where classic services are added hair analysis, personalized consultations and treatments (often using steam), masks and massages. Their birth is the consequence of the so-called “hair skinification”, that is, a new richer and more meticulous haircare routine that includes luxurious and sustainable masks, shampoos, conditioners and oils. Already on the rise since 2021, this trend has led to the spread of ad hoc centres, moving haircare from the classic salon to a place more similar to a Spa: so in the last year the hairdresser has increasingly become a luxury service to be enjoyed with a glass of prosecco in hand surrounded by aromatherapeutic scents and new age music.
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This is demonstrated by new spaces entirely dedicated to hair care opened inside the most luxurious spas, such as that of the Bulgari Hotel in Milan where theHair & Beauty Salon by Roberto D’Antonio. Open to everyone and not just hotel guests, this salon – which uses the signature deluxe hair products Augustinus Bader (brand already present for face and body treatments in Bulgari Spas all over the world) – it is a deluxe version of the most popular Head Spas on TikTok: the pampering begins in a pleasantly scented and illuminated space with the shampoo and the nourishing and illuminating treatment , sitting in a massage chair. Meanwhile, patches are applied under the eyes and a cream on the hands, complete with a massage. The team of hairdressers includes Vincenzo Matera (hairstylist of many stars, including Monica Bellucci) and Francesco Sarri, who guarantee that you will leave not only more relaxed, but with an impeccable and resistant style.
Also in Milan, the first opened its doors in 2022 Sisley House Italian where you can discover the Sisley Paris universe, but also its widespread brand Hair Rituel by Sisley. In fact, alongside face and body treatments, Maison Sisley offers a ritual dedicated to the well-being of hair and scalp: The Great Regenerating, Restructuring Hair Treatment. It is a personalized hair treatment that aims to regenerate the head: in this case the focus is not the styling (the drying required is very simple and, those who prefer, can also do it themselves), but it is the repair of the hair, which takes place with a relaxing ritual done at the hair wash in a very particular station, which puts comfort first.
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In Rome, however, a similar service is offered by the Aleph Rome Hotel, in the heart of the capital, a few steps from Piazza di Spagna, where the space was born in collaboration with Fabrizio Narducci Le Caveau by Narducci Hair & Spa. For hair, the menu offers the Shu Uemura Treatment, a sensorial journey designed for dehydrated and brittle hair. The ceremony begins with a consultation and a hair diagnosis to identify the most suitable products then, following the traditional ritual of Japanese tea, continues with gestures typical of shiatsu massage, which relaxes tension, improves blood and lymphatic circulation, going to take proper care of your scalp. Finally, an aperitif on the terrace of the Organics Sky Garden, framed by the spectacular infinity pool.
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– 2024-05-08 05:33:28
