You undoubtedly saw them already, the white posters with “Delhaize is not the cheapest” on them. No action from competitors, but from Delhaize itself, as a promotion for a new loyalty card / app. The special thing about it: the more you buy at Delhaize and the more information you release about yourself, the more discount you will get on healthy products.
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Delhaize pioneered 29 years ago in Europe with the Plus card, a loyalty card on which customers collect points which they then convert into purchase coupons. Now Delhaize says: the Plus card is dead, long live …
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