Revenues from sports broadcasts are the billing leg that best resists in European football, hit by the decline of ticketing and commercial business in the absence of public in the stadiums. Last season the contracts were renegotiated, but with adjustments that the big leagues could withstand. Altogether, Premier League (England), Spain (LaLiga), Germany (
Bundesliga), Italy (Serie A) and France (Ligue1) generated a total of € 17 billion in TV revenue. However, the situation may change in the medium term, giving way to a scenario in which TV has less weight in the accounts of the beautiful game. “There is going to be a correction of rights and many can see it and interpret it as a deflation”, has warned Simon Green, director of BT Sport, one of the audiovisual partners of the Premier – the national competition with the highest income for this chapter – and of the Champions – the most important club tournament in Europe. It will be a welcome change in the market. “During the last 20 30 years there are some particular examples of operators paying a huge amount of money for the rights and I don’t think that will happen that much in the future, so I see a realignment,” added the executive in the Financial Times Business of Football Summit. The news coincides with the negotiations of major competitions for the rights of the next cycles. This is the case of LaLiga, which in summer should have the sale closed for the three seasons that will start in 2022-2023. In 2018 -ao in which, according to the industry consensus, the TV market will have reached its peak-, the price rose to 3,421 million, that is, 15% compared to the 2015 contest and a record in history of the league.
England and Germany
Something similar happens in the English Premier, which in its case should have the negotiations closed at the end of this year. His challenge is ambitious if he intends to exceed the figures of the current contract, which amounts to 5,0000 million pounds for three seasons (5,750 million euros). In the rest of Europe, Germany already advanced a possible change in trend last June, when it sold the rights for national television for 4.4 billion euros from this season and for a total of four campaigns, which is 5% less than the previous agreement. ”
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