The term “deepfake” refers to a video of a person being made to say sentences that they have never spoken. Demonstrations have been made over the years. But each of these “works” takes a great deal of time and energy to make convincing — whereas in comparison, in recent years, millions of people have been made to believe that their country was ruled by a group. satanist and pedophile, and this with simple Facebook messages or banal memes.
In a study recently pre-published, researchers from three American universities estimate that nearly 50% of Americans could be convinced of the veracity of a false scandal presented to them by a faked video … “but no more than the equivalent false information transmitted by existing news, such as text headlines or audio recordings ”.
The political allegiance of the “guinea pigs” seems to be a key factor in determining whether or not they will fall for it: in other words, whether the fake news says what they want to hear about their candidate or an opponent. , they will be more likely to believe it. And this, whatever whether it is a faked video or a “low tech” content.
Two sets of experiments were conducted with 5,750 Americans in early 2020, during the Democratic Party’s primary elections.
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