On November 29, “Traditional Chinese Tea-making Techniques and Related Customs” was successfully inducted into UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. So far, China has 43 items included in UNESCO’s Intangible Cultural Heritage List, ranked first in the world.
China is the birthplace of tea and also the birthplace of tea culture. “Traditional Chinese Tea-making Skills and Customs” includes 44 nationwide projects in 15 provinces (autonomous regions and municipalities), covering green tea, black tea, oolong tea, white tea, black tea, yellow tea, reprocessed tea and others Traditional tea-making skills and related customs such as Jingshan tea banquet, tea basin and tea customs are the complete and concentrated expression of Chinese tea culture.
Tea is an important part of the “chai, rice, oil, salt, soy sauce, vinegar and tea” of the seven things that people open their doors. With thousands of years of historical evolution, tea has not only witnessed the changes in people’s lifestyles, but has also become an important bearer of the Chinese people’s spiritual life and is an important part of Chinese culture. As one of the three major global beverages originally created by the Chinese, tea has spread Chinese tea culture to countries around the world through foreign trade and exchange, forming a fusion of British black tea, Indian tea, tea Japanese and other countries with Chinese tea culture Tea. “Chinese traditional tea-making skills and related customs” have been included in UNESCO’s Representative List of Intangible Cultural Heritage of Humanity, indicating that Chinese tea culture will be protected, inherited and promoted on a larger scale, at a higher level and at a deeper level. In recent years, various places have done a lot of practice in the integration and development of tourism and tea culture, and have achieved positive results.
The integration of tea tourism helps to promote the protection and legacy of tea culture to a deeper level. In the protection of tea culture, various places have explored effective paths for tea tourism integration, and have formed different types of tea tourism integration products such as tea tourism theme paths, festival activities, personalized experiences, and appreciation of gourmet food, which are important to optimize the environment for intangible cultural heritage. Leading the economic development of tea has played a positive role in promoting. The integration of tea and tourism can increase the economic added value of the tea industry through the development of tourism. Through the development of tourism, various places integrate tea garden visits, experiences, shopping, accommodation and catering in the tea industry, which not only extends the tea industry chain, but also increases the added value of the tea industry. you. The integration of tea tourism can increase the income level of the heirs through the development of tourism. With the development of tourism, the heirs of intangible cultural heritage have obtained more diversified sources of income through the development of related products such as intangible cultural heritage exhibition, tea sale, catering and accommodation. Increasing economic income will not only help attract more young people to join the intangible cultural heritage team, but also make intangible cultural heritage heirs pay more attention to the intangible cultural heritage, so as to better promote the legacy and development of intangible cultural heritage. The integration of tea tourism can also promote the inheritance and development of tea customs through the participation of tourism. During the thousands of years of Chinese tea processing and production, a variety of customs related to it have been formed, such as Jingshan Tea Banquet, Tea Farm, etc. The development of tourism not only allows more people to understand the tea customs, but also allows more people to participate in the experience of tea customs. The scene is provided for the tea custom to shine with new vitality in the new period .
The integration of tea tourism helps to promote the inheritance and promotion of tea culture among a larger group of people. Inheriting and promoting traditional Chinese tea-making skills and related customs requires the participation of more young people. The design and promotion of tea culture on campuses, research activities on the subject of tea culture, etc. they are becoming an important path for the protection and inheritance of tea culture in various places. Through tea-themed research activities, more children and young people can participate in the whole process of tea knowledge, tea picking, tea making, tea tasting and tea ceremony, and guide them to understand the history of Chinese tea and experience the charm of Chinese tea culture The seeds of tea culture heritage are planted in their hearts, and thus promote the realization of universal tea culture education. From the tea culture-themed research travel products to the “Master of Tea Aesthetics” research journey, the rich and diverse tea culture-themed products developed in various places are becoming an important path of inheritance and promotion of Chinese tea culture in the new era. At the same time, the introduction of tea culture into campus activities has also become an important way to spread tea culture to various places. Zhejiang, Hunan, Guizhou, Sichuan and many other provinces have set up corresponding businesses. In 2022, Ya’an City, Sichuan Province launched the “Chinese Tea Culture on Campus” campaign, using 45 schools as pilot schools for promotion. In the process of protection, inheritance and promotion, we can better understand the beauty of life and feel the beauty of Chinese tea culture.
In short, using the development of tourism as a means to promote the promotion and popularization of tea skills and tea culture in the whole society through the integration of tea tourism and tea-themed study tours, more people they can know tea, understand tea, love tea, and taste tea. Become the heir and promoter of tea culture; deepening the integration of tea and tourism will help create a more superior environment for the intangible cultural heritage, allow more people to actively join the intangible cultural heritage team, and promote the creative transformation and innovation of the excellent sexual development of traditional culture Chinese.
