The value of the investment is 1.5 million euros, and would be made between March and July 2021. The restaurant will have seats at the tables, as well as a counter service, directly at the car door.
In the Pallady area, Dedeman now owns a plot of land with an area of 57,000 square meters, of which 44,500 was bought in 2014 for the construction of the store. In 2019, the retailer allotted several plots of land with a total area of 12,600 square meters for the construction of the McDonald’s restaurant.
Of all the land, an area of 4,700 square meters is reserved for expropriation in order to build public roads. And of this surface, almost 4,000 sq m are part of the attached lands, it is also shown in the consulted documents.
The first restaurant opened in 2021
The opening of the first McDonald’s restaurant this year and the 88th of the network took place on March 31, in Brașov. The investment was 1.7 million euros.
Daniel Boaje, who led Premier Capital’s operations in Romania, left the company last year. His place was taken by Paul Dragan, the director of Malta. Also last year, the company invested 1.8 million euros in digitizing 60% of its restaurants.
Premier Restaurants Romania operates McDonald’s restaurants in Romania. McDonald’s has 88 restaurants open in 27 cities, including 43 McDrive restaurants and 44 McCafé cafes. So far, the company has invested over 800 million lei in Romania and has a team of 5,000 employees. Premier Restaurants Romania is part of Premier Capital, the development partner of McDonald’s restaurants in Estonia, Greece, Latvia, Lithuania, Malta and Romania. Premier Capital plc operates 162 restaurants in 6 countries and has over 8,800 employees.
The Pallady shopping area expands
A new pole of real estate concentration has emerged in the east of Bucharest, in the Pallady area, where the lands of the former factories have become shops today. IKEA, Decathlon METRO, Auchan, Jumbo, Xxxlutz, Dedeman, Leroy Merlin, Kaufland and Lidl are the retailers that have opened the Pallady area. Along with this commercial outline, real estate projects have been developed on the adjacent lands, especially on the residential segment.
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