Jakarta, CNBC Indonesia – PT Dektos Digital Corbuzier gets a new investor. This company is created by the public figure and creator of Podcast content, Deddy Corbuzier in developing the digital podcast and entertainment ecosystem.
It is PT Digital Mediatama Maxima Tbk (DMMX), a subsidiary of the PT M Cash Integrasi Tbk (MCAS) Group, together with PT SiCepat Ekspres Indonesia (SiCepat) who invested as a shareholder in PT Dektos Digital Corbuzier.
Currently, PT Dektos Digital Corbuzier oversees several excellent content programs on the YouTube channel with more than 17 million subscribers.
Various creative content such as the podcast “Close the Door” and the stand-up comedy “Somasi” managed to attract the interest of the YouTube audience and were watched by more than 3.2 billion viewers.
This investment is expected to enhance, complement, and enrich the content and lifestyle ecosystems of DMMX and SiCepat.
“We believe that collaborating with the Corbuzier team can provide tremendous synergy benefits in our digital content and promotion platform, which is already connected to hundreds of thousands of retail networks,” said Budiasto Kusuma, President Director of DMMX in an official statement.
Budiasto continued, as the content portfolio grows, he hopes to provide partners with more innovative marketing strategies, by involving their target audience more.
“We are optimistic that the presence of Deddy Corbuzier and interesting content will provide a better attraction and strategy for brands and advertisers, through bundling of innovative products in our Trade Marketing/business segment,” continued Budiasto.
Meanwhile The Kim Hai, Founder and Chief Executive Officer (CEO) of SiCepat said, “SiCepat is committed and provides full support to present the best and interesting content for consumers, one of which is through collaboration with the Corbuzier Team.
“Looking at the creative content that continues to grow and the public’s interest is getting bigger for the Digital platform, we believe this collaboration will have a positive impact on the business ecosystem that is being developed by SiCepat,” he said.
Deddy Corbuzier, Founder and Chief Executive Officer (CEO) of Dektos Digital Corbuzier said he was optimistic that this collaboration could open up greater opportunities for him and the audience.
“Through collaboration with DMMX and SiCepat, we hope that viewers will not only enjoy interesting educational and entertainment content, but can be actively involved through the platforms provided by DMMX and SiCepat,” he said.
(Cha Cha dance)
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