Are you striving to enhance your customer experience and streamline spending? The SAP Innovation Days in Zurich offered a wealth of insights into harnessing the power of digital change. Discover how focusing on customer experience and integrating innovative solutions can drive efficiency and success for your buisness.
SAP Innovation Days Focus on Customer Experience and Spending Management
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Zurich โ SAPS recent Innovation Days in zurich provided a platform for exploring cutting-edge digital applications, with a strong emphasis on customer experience (CX) and spending management. The event drew critically important interest from Swiss small and medium-sized enterprises (SMEs) eager to leverage these innovations.
The discussions extended beyond mere software demonstrations, delving into relevant content delivered by industry experts. This approach transformed the event into a bridge connecting software solutions with real-world business applications.
Understanding Customer Needs: The Core of Innovation
The Innovation Days underscored the importance of understanding customer needs as the foundation for accomplished digital conversion. Basically, it is about understanding the business of customers,
stated Renรฉ Meier, Regional Vice President Customer Success Switzerland, Austria and CEE for the CRM and CX solutions at SAP, highlighting the eventโs core philosophy.
The event was structured over two days, with the first day dedicated to customer experience and the second focusing on the digitization of financial and procurement processes.
Customer Experience: Data, Strategy, and Artificial Intelligence
A central theme of the Customer Experience day was the strategic integration of data, strategy, and artificial intelligence (AI). Keynote speeches and customer presentations explored how analyzing customer behavior can lead to the creation of relevant and personalized experiences.
The discussions emphasized that AI is increasingly viewed as an integral component of modern CX solutions, rather than just a selective tool. SAP expert Simon Dechent showcased the latest features of the SAP sales & Service Cloud V2,illustrating this trend.
Real-world examples from companies like Galenica and Hoval demonstrated how digital platforms are being used to connect processes across various channels, creating consistent customer journeys from health platforms to B2B and B2C interactions.
Efficiency through Integration and Automation
The second day shifted focus to the digitization of financial and procurement processes, emphasizing the need for close collaboration between finance and procurement managers to achieve company-wide efficiency. Automation, governance mechanisms, and AI where identified as critical enablers.
Companies including Pilatus Aircraft, Bachem, and hotel Baur Au LAC shared their experiences with SAP solutions, covering topics such as building digital procurement systems, migrating to SAP S/4HANA, and integrating cloud solutions like SAP Ariba.These practical insights provided valuable context for attendees.
Breakout sessions further explored specific areas, such as expenditure management with SAP Concur and the integration of external talent with SAP Fieldglass.
Key Takeaways and Networking Opportunities
The SAP Innovation Days in Zurich provided a thorough overview of digital transformation in customer experience and spending management. the event fostered open discussions and networking, allowing participants to deepen their understanding and exchange ideas.
Key takeaways from the event include:
- The critical role of data, strategy, and AI in creating personalized customer experiences.
- The importance of integrating financial and procurement processes for enhanced efficiency.
- The value of automation and governance mechanisms in streamlining operations.
- The importance of understanding customer needs to drive successful digital transformation.
For companies focused on leveraging AI, automation, and integrated platforms, the Innovation Days offered valuable insights and practical guidance.
Expert Outlook
Basically, it is indeed about understanding the business of customers.
Renรฉ Meier, Regional Vice President Customer Success Switzerland, Austria and CEE for the CRM and CX solutions at SAP
Meierโs statement encapsulates the overarching theme of the Innovation days: a customer-centric approach to digital transformation.This perspective aligns with industry best practices, which emphasize the importance of aligning technology investments with business objectives and customer needs.
