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After the recent acquisition by the Arena Group of 42 points of sale of the Auchan / Simply Group and 11 of the Abate / Selex Group, the Sicilian group that has safeguarded more than 1500 jobs, becoming the leader of Sicilian large-scale distribution with over 2500 collaborators over the related industries, on Thursday 10 September it reopened the doors in Palermo the historic store in via Ugo La Malfa, inside the Palermo Nuova Città Shopping Center – “Ex Città Mercato” with sign Iperstore Decò.
A new extraordinary store, conceived and developed by the Arena Group as the maximum expression of a mix that combines taste, great convenience and assortment, in a super innovative, elegant and unconventional atmosphere.
The Palermo Retail, a company shared by the Arena Group in partnership with the Arcipelago company (formerly Conad) represented by the entrepreneurs Vitale and Amato, is once again betting on the city of Palermo by proposing a model of supermarket, under the Deco banner, unique on the island that responds to a new and more modern conception of the shopping experience, designed and developed to increasingly meet the needs of all customers, increasingly attentive to well-being and quality of life.
The new Iperstore Decò, the 1st in the city Palermo and the 5th in Sicily, outlines the latest concept of the Group which will lead the way in the modernization process of the other 4 Sicilian stores.
This new large market was born as a meeting place, designed to be experienced daily as a social space between chatter and flavors, in a totally renewed, elegant and avant-garde atmosphere, aimed at enhancing the Sicilian and Italian but also international excellences, proposing them to its customers at the right price, every day, between Taste, Convenience and the deep refinement that distinguish the Arena stores.
There are many agri-food excellences, marked with the “gourmet selection”, Which the Arena Group constantly researches.
Without ever giving up on savings, shopping in the new Iperstore Decò in via Ugo La Malfa becomes emotional, a journey “Gourmet Experience”, with many products that can be consumed directly at the point of sale and corners dedicated to tastings, guided daily by chefs, sommeliers and the internal staff who accompany customers through the value of discovering healthy living, for an increasingly conscious purchase.
The protagonist of the new store is the entire fresh and very fresh square which in the Iperstore formula gains space and value, also through the integration of the “the Orteria“, A corner where it is easy to experiment and appreciate the flavors of vegetables, for compositions of fresh salads and all the ingredients for a soup to be created according to your tastes and with a self-service orange juice service in a space dedicated.
In “Fruit and vegetables”There is a huge selection of fresh fruit and vegetables at zero km, produced by Sicilian growers and producers, some of whom bring the goods directly in-store. Rich and with many new additions is the exotic fruit corner.
Another extraordinary novelty is found in the “the gastronomy”Which embraces“ the pastry shop ”and“ the bar ”, with traditional sweets and Italian breakfast. The internal kitchen offers dishes that are always ready or freshly cooked every day to be enjoyed at home or immediately in the welcoming “Spazio Sapore”, for lunch, dinner or for a quick snack.
“The bakery“, In addition to baking hot bread at all hours, it shows a special internal laboratory for the production of bread, fresh pastries, scacciate, pizzas and organic breads, with the use of ancient Sicilian grain flours and certified raw materials .
Only delicacies with authentic flavors in “La Salumeria”, with a very rich choice of local and international cold cuts and cheeses, as well as a wide range of products from the most representative dairies strongly linked to the territory.
In “Pescheria“, Every day, fresh fish is served, always highly selected, clean and also filleted and delicious fish preparations, in ready-to-cook and take-away mode and a corner dedicated to frozen and loose fish.
Do not miss the extraordinary reinterpretation of sushi and poke bowl with the “Sushi Gourmet” corner which offers a wide range of traditional Japanese dishes, reinterpreted every day by the chefsushimen in a modern way, offering particular and refined combinations.
Extraordinary, in “Butcher’s shop”, The great selection of the best Sicilian meats, coming from a highly certified“ Antibiotic Free ”supply chain, controlled and traced to guarantee the highest quality, flavor and safety.
Equipped with controlled humidity and temperature cells, the meats are matured to give them maximum tenderness.
Discover the organic white meats, the extraordinary “gourmet selection” cuts of Chianina, scottona, donkey, angus, beef, Sicilian black pig and the spectacular and colorful ready-to-cooks, prepared in store every day by the master butchers.
“The Cellar”Of the new Iperstore Decò is a wine shop of great quality that includes labels of national wines and beers, from south to north, up to labels from around the world. Origin, serving temperature and culinary combinations are just some of the information that the sommeliers will provide to customers every day.
Inside the cellar, it is also possible to cool the chosen wine in a few minutes, thanks to a blast chiller!
Ample space was reserved for the health department, with a vast assortment of organic, wellness, wholemeal, freefrom, gluten-free, vegan and vegetarian products.
The Bazaar area is very large, dedicated to objects and tools for the home and furnishing accessories, tools for the garden, bicycles, books, small and large appliances, telephones, car accessories and school stationery, offices, free time and objects suitable for every occasion.
The new Iperstore Decò is also characterized by its “green” soul, thanks to the use of new technologies, advanced systems and LED lighting systems and covers in all the refrigerated counters, it guarantees reduced energy consumption, pollution and CO2 emissions. .
The service elements are also innovative, such as free wi-fi, the digital queue eliminator, the self check out counters in addition to the dozen traditional ones, 830 parking spaces 20 of which are reserved for the handicapped, the cooking courses open to all , as well as cooking shows and training events with well-known chefs and sommeliers.
Furthermore, inside the Palermo Nuova Città Shopping Center there is a large Unieuro store and other service shops such as bars, pharmacies, ATMs and more.
Furthermore, on the occasion of the new opening, the Arena Group will launch the “E-commerce ARENA-SHOP” site, which will soon be published online, with home delivery service throughout the city of Palermo and collection directly at the point of sale.
The Iperstore Decò in via Ugo La Malfa will be open every day, from Monday to Sunday, from 8:30 to 20:30, while on Saturdays it closes at 21:00.
“We are about to complete our ambitious business plan with the never acquisitions – he claims Giovanni Arena, general manager of the Arena Decò group – This is a representative point of sale for Palermo which is the prestigious location in via Ugo la Malfa that made the history of distribution in Palermo with a complete design and innovative assortment“.
Attention to customers is the guiding light of the group: “The real detail is done by taking care of the details – are the words of Giorgio Santambrogio, CEO of the Vegé group – One of the peculiarities of the Arena group is the perfection of how the details are treated“.
An operation that gave hope to 250 workers who were waiting to know their future: “We present ourselves with an innovative store that gives the city of Palermo hope and prosperity – he claims Salvatore Vitale, chairman of the board of Retail -, we have reabsorbed 250 workers, families returning to work. We are proud of what we have done“.
A point of honor, therefore, for the group: “We created this beautiful reality with my brother starting from a very small shop – says Cristoforo Arena, president of the Arena Decò group – Today our group represents 2500 direct employees. Pride wins, humility, honesty and fairness. The client – conclude – is our main employer“.
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