Jakarta, CNBC Indonesia – The mobile phone buying market was still sluggish in the first quarter of this year. Although the merchants have given discounts on sales.
The decline in the smartphone market has been going on for five consecutive quarters. This also shows that the global HP market has not returned in the first half of this year.
A report by research firm Canalys said the decline in Q1 2023 reached 13% year-on-year (yoy). The report said the market is still not recovering despite improvements in key macro factors.
Canalys analyst, Sanyam Chaaurasia said the market decline in Q1 was in line with expectations. Consumer demand is seen as still sluggish during this period.
“Despite price cuts and massive promotions, consumer demand remains sluggish, especially the lower class segment due to high inflation which has an impact on consumer confidence and spending,” said Chaurasia, quoted on Saturday (29/4/2023).
Even so, Toby Zhu as another Canalys analyst believes there is an increase in demand at certain price ranges. Vendors are also seen to be more active in planning production and ordering components.
“Canalys estimates that investment in the smartphone industry, regardless of channel or vendor, can reach relatively healthy levels at the end of the second quarter of 2023,” he explained.
Two things mentioned by Zhu will be a new driver in the smartphone industry. Namely regarding the 5G network and also folding cellphones.
In the same report, Samsung dominates the Q1 market with a market share of 22%. While Apple is behind the technology giant from South Korea by 21%.
(fsd/fsd)
2023-04-29 09:45:01
#Pity #Crazy #Discounts #Traders #Sell
