Debate: Netflix’s top 10 ranking is purely a marketing measure.
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Marketing-Gag? The fact that Netflix is now publishing monthly top 10 lists is more marketing than real openness, writes Oliver Kaever in the mirror”. The figures only allow “vague conclusions”, the data is still “a lot of reading coffee grounds”. For example, the nationally streamed hours remained a secret. It is not about supplying journalists with valid data, but rather about “retaining even better customer loyalty”.
spiegel.de (Paid), turi2.de (Background)
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