He will have been marketing and communication director Europe of Carrefour from 2008 to 2017. And marketing and communication director of Carrefour France from 1997 to 2008. Suffice it to say thatAlain Thieffry, whose death we have just learned, will have marked the marketing of the French distributor. The LSA editorial team sends its sincere condolences to his family and loved ones, as well as to the Carrefour teams and all his former employees.
“I would like here to pay tribute to this wonderful friend, Alain Thieffry, who passed away today. I worked – in the noble sense of the term – with him when he was one of the great managers of Carrefour. Ten, twelve most rewarding years of my professional life. We became close friends, with a rare intellectual, almost spiritual complicity. We discussed all the topics around consumption, in the broad sense of the term, always with this human dimension, this curiosity and these questions that characterized it and to which I was so attached. Alain left calmly, it remains to “do with”, or without, in any case to keep all this wealth in memory, so that it is transmitted, never lost,” the psychologist writes on her Linkedin account Daniele Rapoport.
Another comment, that of Xavier Terlet (ProétinesXTC)“Ddeath of Alain Thieffry. He taught me marketing. He understood the consumer as a person. His advice was invaluable to those who called upon him. He was my mentor, my partner, my friend. Sad today but happy to have crossed his path one day“.
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