Arizona Cardinals wide receiver DeAndre Hopkins is launching his own brand of cereal whose proceeds will partially support survivors of domestic violence.
A portion of the proceeds from DeAndre’s Hop Box, an oat and nut cereal created in association with PLB Sports & Entertainment, will be used to fund SMOOOTH [Speaking Mentally, Outwardly Opening Opportunities Toward Healing].
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It is a non-profit organization founded and led by her mother, Sabrina Greenlee, a survivor of domestic violence.
DeAndre Hopkins of the Arizona Cardinals. (Harry How /.)
Greenlee was repeatedly abused by multiple men when Hopkins was young, according to ESPN. Then, in 2002, he faced a “violent attempt on his life,” according to Greenlee’s biography, when a woman threw acid in his face, causing Greenlee to lose most of his sight and prevent him from seeing your son. play professional soccer.
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Still, she makes sure to attend every game, and every time Hopkins scores a touchdown, she searches the crowd for her and hands her the ball.
“I have not always been your typical role model mother, and he still respects me enough to let everyone see him give me that ball,” she told ESPN in 2019. “That ball symbolizes much more than people could ever do. understand. «
DeAndre Hopkins of the Houston Texans hands the ball to his mother Sabrina Greenlee after a second-quarter touchdown over the Indianapolis Colts at NRG Stadium on November 21, 2019, in Houston, Texas. (Bob Levey /.)
In fact, one side of the cereal box will show this very moment, Troy Witt, a spokesman for PLB Sports & Entertainment, told Fox News.
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Using her own survival experience, Greenlee works to educate and empower “as many women and children as possible through mentoring, counseling and outreach,” explains the foundation’s website. SMOOOTH also provides financial assistance to its clients.
The box will debut in fall 2021 both online at PLBSE.com and in Arizona at Fry’s Food Stores.
“DeAndre is a Hall of Fame player and humanitarian for all the incredible work he and his family do for those in the community who need help the most,” said Witt.
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