‘Deadpool and Wolverine’ opens in theaters July 16. (20th Century Studios/Marvel Studios via AP)
Disney has done it again: it has broken another box office record. Deadpool and Wolverine It was their big bet for the summer and, in its first month in theaters, it has achieved great earnings worldwide. Specifically, in Spain has surpassed the mark of 10 million euros. Thus, the film starring Hugh Jackman y Ryan Reynolds has become the production for over 18s with the highest grossing in history from the big screen. In this way, the film dethrones Joker already has almost 1.1 billion dollars in earnings.
Deadpool and Wolverine continues the trail of success of this type of R-rated films (not suitable for all audiences). The box office record in this category was broken in 2016 by the popular loudmouth mercenarywho was the first comic book character of Marvel o DC became the protagonist of a feature film aimed at audiences over 18 years old. This was followed by Loganin 2017. And now, in 2024, it has been the film of the two antiheroes the one that has broken the good data of Joker of 2019: it is now the only Rated R that has surpassed its 1.1 billion in revenue.
Although the truth is that both the data from Marvel and the superhero feature filmshad a slight dip, with a few exceptions, after the premiere of Avengers: Endgamewhich grossed more than $2.7 billion worldwide. That’s why revenues also fell, but Deadpool and Wolverine has brought good feelings back to the sector. Although experts predicted revenues of $2.7 billion worldwide, more than 200 million euros at its premierethis figure was soon exceeded: already more than 1.14 billion euros a nivel global.
Ryan Reynolds, the film’s producer and star, faced a considerable challenge. Not only did he have to revitalize a gender in declinelike that of superheroes, but also to convince Disney that a film intended for a adult audience could be a profitable investment. In its early days, Deadpool was owned by 20th Century-Foxalong with other characters from X-Menbut Disney’s acquisition of the studio brought it into the Marvel Studios Cinematic Universe.
Unlike the numerous releases that Marvel had scheduled for these years, the main bet for 2024 It relied on the inclusion of Deadpool in the MCU. Disney acquired Fox for $70 billion, securing not only the rights to Deadpool, but also other characters from X-Menas Wolverinewhich underlines the importance of this movement. The audience has responded favorably, registering the sixth best opening in US historythe best debut for an R-rated film and the biggest domestic release since Spider-Man: No Way Homereleased in December 2021, which will soon return to theaters.
These results have been well received by the film industry, which continues to lower income to those of previous years, and also by Marvel, which has surpassed the $30 billion in box office, consolidating its position as the most profitable franchise in the history of cinema. This also indicates that, despite some recent disappointments, the public continues to show interest in certain superhero projects.
‘Deadpool & Wolverine’. (Marvel Studios)
In Spain, the Institute of Cinematography and Audiovisual Arts (ICAA) issues a table of recommendations for viewing films, without imposing restrictions for minors 18 years of age, except in the case of films rated X, whose screening is limited to specific centres. In the United States, however, the regulations are stricter: Minors cannot access the rooms to watch movies rated R, unless accompanied by an adult.
As for the Spanish box office, the film Deadpool and Wolverine has recorded positive results. During its first week and a half in theaters, it was present in 371 cinemas in the country and raised more than 6.7 million eurosaccording to data from the Ministry of Culture. Two weeks later, during the weekend of August 9-11, the takings amounted to 17.1 million eurosaccumulating more than 2.3 million viewers. This performance places it as the third highest grossing film of the year in Spain. Although it is still far from the more than 43 million euros raised by the sequel to From the Reverseis less than 100,000 euros away from reaching Gru 4the second film on the list, suggesting it could climb the charts if it continues this trend.
