WEDNESDAY 28
• COLOMBIA. YouTube Works Colombia presented three awards to DDB, among them best campaign with creators, best creative campaign and the Gran Rubí for the best campaign of the year for Walk with me, which he did for Claro, in conjunction with Adbid and Havas. The best creative campaign was Hand to hand, for AB InBev’s Poker beer in conjunction with Zenith, Alina Velez, Dirty Kitchen and Draftline.
• LATIN AMERICA. Findasense, independent consultancy and agency of customer experience, digital transformation and communication, has just incorporated Juan Sebastián Valencia to his team, in the role of regional strategy lead in North Latam. In this same framework, Ana Etcheto has been promoted to regional strategy lead in South Latam.
• URUGUAY. Wunderman Thompson Montevideo won the Riogas account and carried out the first campaign for the brand.
• ARGENTINA. Santiago Rubio assumed the position of creative strategic planner by Mediamonks. He comes from occupying the same role in The 8Agency.
TUESDAY 27
• GLOBAL. Raja Rajamannar, Mastercard’s global director of marketing and communications, won The One Show 2021 CMO Pencil. This week a group of brand leaders met virtually to discuss the 22 nominees for The One Show 2021 CMO Pencil. The man, behind the idea True name, created with McCann New York, is this year’s winner. “I hope that the success of True name help create more awareness and partnerships among all of us, and inspire other creatives and other organizations to do the same, ”said Rajamannar. The CMO Pencil differs from the other pencils on The One Show in that its contenders must first shine as creative projects, scoring among the best One Show entrants as determined by the other juries. These contenders are then tried in a completely new light and jury.
• COLOMBIA. Marcela Giraldo is the new brand lead from DDB Colombia for McDonald’s regional delivery. Since March she was an account manager. She previously worked at Ogilvy as an account supervisor and also worked at Sancho BBDO and McCann.
• ARGENTINA. Alberto Ezequiel Fernández joined Circus Mediamonks as Creative Director. Before, he worked in the same role at Publicis Groupe and also worked at Almacén. He is also a professor of creative writing at Grow Escuela de Internet.
• ARGENTINA. Marian Szulman joined the Alegría agency as a senior editor. She was also a senior writer at Red Smoke and McCann.
MONDAY 26
• LATIN AMERICA. UM, the global media agency of IPG Mediabrands, announced the global launch of its fourth Impact Day, the social impact initiative to support local communities. It will be held virtually and will take place over two days: Thursday, July 22 and Thursday, July 29. “We are extremely happy with the realization of our second Impact Day virtual, ”said Eileen Kiernan, UM’s global CEO. The sum of our individual micro-actions generates a macro impact in our communities and around the world. One of the most important learnings during the last fifteen months has been that flexibility and agility are central factors in order to generate better results for our people, our clients and the communities we serve. Therefore this year, in order to be as inclusive as we can, we are taking two days so that our employees can accommodate their family, religious and other obligations that they have in order to offer a greater empowerment that allows them to generate an impact. in their communities ”. Volunteer activities for the UM Impact Day 2021 have been organized around the theme of solidarity.
• PUERTO RICO. Hugo Beltrán Betancur joined People Costa Rica as a digital manager. The professional worked in the past at Havas Tribu as head of digital specialities and in Omnicom Media Group as digital regional coordinator.
• ARGENTINA. Grupo Muchnik appointed Sofía Sanz as its new director of growth. Its mission will be to promote and accelerate the positioning designed for each client, under an omnichannel vision and with a focus on performance, both for organizations and for brands and leaders accompanying the journey of each audience through the digital ecosystem. Sanz has almost fifteen years of experience in digital business development, specializing in business intelligence Y marketing digital.
• ARGENTINA Coupé hired María Victoria Draghi as administrative accounting analyst and María Belen Sepich as controller media.
Week of July 19-23
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