The exploits of Paris FC as a loss leader?
According to information from Guardianthe British streaming platform DAZN would remove its paywall for all its women’s football content. Holder of the rights to the Women’s Champions League since 2021, DAZN is changing its plans for this season. So the rest of this season’s Champions League matches will be available on the DAZN Women’s Football YouTube channel. In the article published this Wednesday by the British daily, the co-general director of women’s sport at DAZN, Hannah Brown, argues: “What we’re seeing in women’s football is that if you put up a paywall, there’s only a small proportion of people willing to pay for it. »
To see if YouTube ads bring in more than subscriptions.
Women’s French Cup: The big names ensure, Dijon scores a 10-0
2024-01-18 01:41:42
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