In the ongoing dispute over the allocation of media rights, where the arbitration award was recently made, the streaming service DAZN is currently addressing the 36 clubs in the 1st and 2nd leagues. DAZN advertises itself and asks for your understanding.
Calls for understanding: DAZN. IMAGO/ZUMA Wire
After the arbitration award in the dispute with the German Football League (DFL) over the allocation of media rights Streaming provider DAZN has campaigned for the Bundesliga clubs and asked for their understanding.
This emerges from a letter to the 36 first and second division clubs Bildnewspaper quoted on Wednesday.
In this text, DAZN wishes the clubs that it is time to “look into the future with optimism and confidence”. The service, which has been operating since August 2016, is asking the Bundesliga and second division representatives “for your support at this critical point,” it continues. However, whether DAZN will look again the rights package B The effort will depend on the extent to which the DFL will take measures to “make the tender process lawful, transparent and fair”.
“DAZN is building the future of sports entertainment”
The background: In mid-April, the DFL had a dispute with DAZN, a pay-TV provider Sky until the end of the current season, the owner of the live rights, the auction of the German-language media rights for the four seasons from 2025/26 to 2028/29 is suspended. DAZN felt discriminated against because its offer was rejected even though it was “the most financially attractive and convincing.”
Dispute between DAZN and DFL: How threatening is the situation?
DAZN is an integral part of the Bundesliga. But now the streaming service is considering withdrawing in the dispute with the DFL. What’s behind it? What threatens the Bundesliga clubs, is the allocation of rights from 2025/26 in danger – and will fans soon have the chance to watch all games with a subscription again?
09/20/24 – 1:03 p.m. 14:24 minutes
The arbitration award in this case at the end of September had far-reaching consequences. The DFL must carry out the controversial partial auction of rights package B again. In the letter from Wednesday, DAZN is now advertising itself. The platform secures “the future of the league as a relevant and innovative consumer product. Over the last decade, European football has been dominated by traditional pay-TV providers who are finding it increasingly difficult to adapt to digital innovations,” it says. “DAZN, on the other hand, is building the future of sports entertainment.”
