The appointment comes seven months after the departure of previous designer Jeremy Scott.
Davide Renne becomes Moschino ’s new creative director! Aeffe, the parent group of the brand, issued a statement this morning confirming that the highly regarded Italian Tuscan designer will take office on November 1. Massimo Ferretti, executive chairman of Aeffe, said of the new director: “We believe he will play a key role in shaping the future of Moschino, a global brand with an Italian sensibility.”
Renne, 46, has been rumored to be Milan’s replacement for weeks Jeremy Scott Popular choice to be Moschino’s creative director. Jeremy Scott from the United States left Moschino in March this year after ten years of outstanding leadership. At Milan Fashion Week this September, four capsule collections designed by stylists commemorated Moschino’s 40th anniversary. Now, Renne will become the fourth chief designer after Scott, Rossella Jardini and founder Franco Moschino.
Renne seems perfectly qualified for the position.In the past, he was the head of Gucci women’s wear design. He worked for the French brand headquartered in Rome for nearly 20 years, during which he experienced Alessandro Michele and Frida Giannini two eras. In an autobiography, he said of Michele: “He taught me to dream bigger and pushed me to keep moving forward.” Renne graduated from the Polimoda Fashion School in Florence and joined Gucci in February 2004. He had previously worked with Alessandro Dell’Acqua has worked with him for nearly four years, and he calls the latter “my first teacher and mentor in the fashion industry.”
Franco Moschino founded his eponymous brand in 1983 with the encouragement of his boss at the time, Gianni Versace. Founded in 1980 by Massimo Ferretti and Alberta Ferretti, Aeffe has produced these collections as a licensor from the beginning. In the decade before Moschino died of complications from AIDS in 1994, he defined some of the most unruly and confusingly subversive codes for the entire fashion industry, chief among them a disregard for fashion itself. “Fashion is absolutely tacky,” he told New York Magazine’s Michael Gross in 1989. “Fashion is not positive at all. Fashion is over. Let’s talk about something worthwhile. Fashion kills people, it’s Fascism. As a designer, I have to convince you to change—cut your hair, change the frames of your glasses. You are a product of the fashion system, a puppet, not yourself.” Moschino capitalized on his The platform promoted the production of eco-friendly clothing and railed against racism while combining dark humor, nonsensical surrealism and masterful sartorial design – despite his repeated protests. Before Scott came to Moschino, his assistant and successor Jardini carefully cultivated these principles and added his counterintuitive instincts.
This is why Moschino has become one of the most interesting and promising brands in Milan. Renne shared his own philosophical approach, saying: “I don’t like fashion with prescriptive answers – I prefer to find the right questions and then find the answers in the dialogue between the designer and the audience: fashion is inherently customizable .” As for Moschino himself, Renne writes: “It is only when you see his work as a contemporary artist, rather than as something outside of fashion, that he ceases to be an outlier. He creates stunning modernity. The concept of luxury, a concept that still resonates with people today – even if he is not here, his works still exist. Franco tells us that fashion cannot be explained, it can only be lived, because it is intrinsically related to life and the world around us. The world is interconnected. To me, this is the poetry of fashion.”
Massimo Ferretti added of Renne: “We are all impressed by Davide’s profound insight into the power of fashion creation to speak to the world around him, as well as his deep understanding of the Moschino brand heritage and our principles.” Renne’s first collection for Moschino will be presented at Milan Fashion Week in February 2024.
The original text is reproduced from “Vogue Business》
