“I am delighted to welcome an excellent data expert to the Smartclip leadership team,” said Thomas Servatius, CEO of Smartclip. “Frank Plähn’s expertise in the design of effective data products for our media industry and the associated growth strategies are a crucial addition to our continued success and dynamism. He has a particular talent for emphasizing the human element behind the data.”
With the appointment of Frank Plähn, Smartclip would like to expand its range of data products in order to scale faster and more efficiently. Plähn has more than a decade of practical experience in the development of data products and digital audio marketing. Most recently, he was Director of Data Monetization at Crossplan, where he drove the growth of online audio through the use of data-driven marketing, product development and user engagement solutions. Before Crossplan, Plähn played a key role in the digital transformation process at Regiocast as Head of Product Management and built up a product management team for digital audio distribution.
“Given the role that Smartclip plays in the data journey and how the important issue of data protection is viewed and solved through technical measures, I am very excited to work with the highly qualified team on new monetization solutions for publishers and broadcasters,” explains plan.
