“DASTA” launches the project #Think of the community Help poisoning COVID-19 Pushing more than 50 million funds to pilot sustainable tourism for the Thai tourism industry system
Mr. Athikun Kongmee, Director of the Special Area Development Management Organization for Sustainable Tourism (Public Organization) or DASP Revealed that the impact arising from the spread of the virus.New wave of COVID-19 DASTA received the policy from Mr. Pipat Ratchakitprakarn, Minister of Tourism and Sports. To the departments in responsibility Accelerate the development of projects that will provide remedies for those affected. Under the annual budget that has been allocated, DASTA has launched the project. #Think about the community
This is to help the tourism community through connecting with tourism operators affected by the crisis by the #Think of the community, divided into short, medium and long term, with the short term starting from raising awareness of demand. (Demand) of community tourism By presenting and selling community products through online channels on the SMART DASTA platform, along with creating stories for people who come to shop, get to know the community of product owners at the same time, when the situation returns to normal, a trip will be visited. Watch and experience the charm, story and identity of the community.
Medium Term (Post Covid-19) As the COVID-19 epidemic gets worse, people plan to travel, DAS will create awareness of confidence in tourism community standards developed by the DAS. Tor, along with encouraging purchases through travel agencies by offering tourism programs that integrate products and community tourism activities. By promoting marketing cooperation with the Tourism Council of Thailand and 8 tourism associations that are affiliated networks And the credit card business sectorKTC or Krungthai Card Public Company Limited
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While in the long run, DASTA will collect data from marketing and actual travel of tourists to develop further. Along with building a relationship with partners To jointly develop community tourism to be needed by the quality market in the long term In order to build on the trend #Think about the community to create a repeat trip And shopping for souvenirs from the community
For the implementation of the project #Think of the community, this time DASTA received cooperation from tourism marketing agencies to support the project Tourism Authority of Thailand (Tourism Authority of Thailand) Joining the community tour guide program on the online platform Tourism Department Store and the Office of Convention and Exhibition Promotion. (Public Organization) or TCEB helps to extend support for travel agencies that lead tourists to organize meetings. Seminars and CSR activities in communities under the Muang Thai Conference project is safer. It is a joint effort to help the tourism community. And encourage the tourism community to truly benefit from tourism
However, the project #Think of the primary community will have communities through the development of community tourism of DASTA, which received the DASTA AWARD 2019 from DASTA and the SHA standard, has the potential to be ready for sale to join at least 70 communities covering special areas And tourism development zone In March, 2021, the travel agency that brings the ready-to-sell tourism community will be included in the tour program to register for the project in March 2021 to present to tourists and interested parties
It is an opportunity for DASTA to bring corporate missions to help the tourism community and the tourism sector affected by the COVID crisis. It generates income and income distribution from the purchase of tourism packages that integrate tourism community activities into the tourism community. Travel agencies and supply chains throughout the tourism supply chain included in the travel package It is predicted that there will be a turnover in the tourism industry directly not less than 25 million baht.
And causing the multiplication of income from tourism into the local economy, compared to the past research, it was found that it is 2.09 times multiplied, which is more than 50 million baht of income that will occur. Integrate the collaboration that forms a sustainable tourism management system. Responding to the government policy, community tourism is a tool to improve the quality of life Foundation economy Reduce social disparities The community has a true sustainable happiness.
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