Los Dallas Cowboys They recently became the first sports franchise to reach and exceed the value of $10 billion dollars, according to the sports specialist company Sportico in its annual report.
The team of the National Football League (NFL) It is currently worth $10.32 billion, ranking first on the list ahead of the NBA’s Golden State Warriors ($8.28 billion) and MLB’s New York Yankees ($7.93 billion), who round out the podium.
Although the Dallas Cowboys’ path to sporting success has not gone hand in hand in recent years, as their most recent Super Bowl championship title came in 1995, the team owned by Jerry Jones has remained a well-oiled machine for generating millions of dollars.
The prestigious list of the most valuable sports teams in 2024 with the Dallas Cowboys at the top with a wide advantage over the second place occupied by the Golden State Warriors.
The 81-year-old California billionaire bought the franchise in 1989 for what now seems a “modest” sum of $150 million. An amount that has multiplied exponentially in just over 30 years at the helm of the most valuable sports team in the world.
To understand the magnitude of the team’s wealth, one can take as an example the profit it made last season, which amounted to $1.2 billion dollars, above the $1.16 billion made in the season by Real Madrid, champion of the Champions League and LaLiga.
Among the impressive earnings of the Dallas franchise are the $20.5 billion dollars received by the 32 NFL teams corresponding to events not related to their tournament, including concerts and any use of the stadiums owned by each team.
Dallas Cowboys fans remain loyal to their team despite not having celebrated an NFL title in 28 seasons.Credit: Gregory Bull | AP
Additionally, the league gives each of the championship teams around $400 million in sponsorship, broadcast, licensing, merchandise sales, and other deals. Plus, another $25 million as part of the championship’s revenue-sharing system.
The NFL has a large presence on the list
These factors that helped the Dallas Cowboys become the most valuable team in 2024 according to Sportico also apply to other franchises in the league that are present within the top 5 of the list made by the company specialized in sports finance.
In fourth place are the Los Angeles Rams with a value of $7.79 billion while in fifth place are the New York Giants ($7.65 billion). Other teams in the league appear on the list such as the New England Patriots ($7.31 billion) and San Francisco 49ers ($6.86 billion).
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